We are back from the Adobe Summit and reflecting upon the feedback we are receiving from customers, prospects, partners, and Adobe employees themselves. By all measures, the launch of Bigtincan for Adobe was a success and we look forward to continue building upon the offering.

In this post I want to take a moment to further explore our integration with Adobe AEM and discuss how this new offering will give marketers more integration, control, and insight into their content. This is, after all, Sales Enablement made for Marketers.

Adobe AEM sales enablement integration

Adobe Experience Manager delivers innovations that enable marketers to rapidly deliver personalized brand experiences. Bigtincan puts these experiences in the hands of your customer facing employees to maximize their impact and increase the alignment of your Marketing, Sales, Services, and Channel teams.

Within Bigtincan, Administrators create the AEM connection.  As part of this process they choose to either expose all of AEM, or just a portion of it, and also choose which Bigtincan users get access to these assets, finished content, and dynamic and rich experiences.  If you have different groups managing different content areas within AEM you will want to setup multiple AEM connections to ensure users only have access to the areas of AEM applicable to their jobs.

Once you have brought AEM content into Bigtincan, it automatically remains in sync with the content in AEM.  Many of our customers have multiple content creators, or content creation teams. They already have their well established processes and asking them to post directly into your Sales Enablement solution will only lead to unnecessary friction in the process. Our integration with AEM ensures creatives continue to do their jobs while marketers focus on delivering sales the content they need to close deals.

Through the deep analytics available in Bigtincan, marketers can determine which pieces of content are being used, by who, and in what circumstances.  This information can not only inform what content to create in the future but also be used to attribute content marketing efforts to closed business, providing the opportunity to deliver ROI information to your C-suite.


Other posts from this series:

Part 1 – Sales Enablement Made for Marketers

Part 3 – Indesign Extension

Part 4 – Adobe Campaigns & Marketo Integration