In pharmaceutical, biotechnology and other segments of the life sciences industry, companies face an array of complex business and compliance challenges. One of these is the trend towards narrower margins, which has created fierce competition for every new revenue opportunity. Another is industry consolidation, which has resulted in smaller territories and fewer accounts for many sales people. Then there is the fact that physicians and other decision makers have less time to spend with sales people, while interactions with those people are subject to increasingly stringent regulations.
These and other factors make it imperative that sales people, marketers and service personnel in the life sciences industry do everything they can to optimize the time they spend with clients and prospects. The Bigtincan Hub Sales Enablement Automation Platform provides customer-facing life sciences professionals with easy and time-saving ways to do exactly that.