How to Prove Marketing Value

Demonstrate Content ROI and Contribution to the Sales Opportunity Funnel

Every marketer knows how important it is to prove their efforts are driving sales opportunities, but that’s easier said than done.

When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical.

Using analyst and expert data, this guide to marketing impact and content attribution explains:

• How content is used by B2B buyers
• The most common types of content B2B buyers consume
• Opportunity pipeline measurement
• How to improve content adoption by sales reps
• How to increase buyer engagement with content
• How to calculate content spend and usage
• And more

Get your copy to start tackling these obstacles at your company now.