The digital revolution is well underway in the manufacturing sector. Firms across the industry are shedding their old processes and replacing them with new technology and automation for increased efficiencies and reduced costs. Results include more cost-effective labor, shorter production times, and more efficient supply chains, distribution channels and shipping logistics.

Off the shop floor, however, many manufacturers lag behind in their adoption of technologies, particularly in areas such as sales, marketing and field service. As a result, business opportunities are missed when interactions with customers are not as positive and productive as they can or should be.