Unprecedented changes in the energy sector are creating major new business opportunities for companies and suppliers. In every corner of the industry, including oil and gas, wind and solar, hydroelectric and traditional power generation; digital technologies are disrupting the status quo. Customers want to reduce their energy consumption. Energy suppliers that can fulfill this burgeoning demand will be the winners in the new energy marketplace.
The challenge, however, is that many energy companies have been slow to adopt technologies that support customer-facing areas including sales, marketing and customer service. With outdated systems and tools, it is difficult for these teams to be effective in engaging with increasingly mobile and digitally savvy customers.