It's no secret that buyer behavior has gone through some dramatic shifts in recent years. Buyers are informed, research-driven, and have high expectations.
To meet new challenges, sellers need all the help they can get — time-saving automations, on-demand insights, and a holistic view of the customer’s specific pain points, goals, and decision-making process.
Sales engagement, when used in combination with Sales/Revenue Enablement tools and CRM technology, provides sellers with an accurate view of buyer engagement across all channels and touchpoints, allowing them to engage buyers with the content, communications, and activities that support them throughout the customer journey.
Here, we’ll answer the question “what is sales engagement?”, highlight key use cases, and look at the transformative benefits it offers.