Bigtincan Recognized in Gartner’s 2017 Market Guide for Digital Content Management for Sales
Report Lists Bigtincan as a Representative Vendor
BOSTON, Mass. – November 21, 2017 – Bigtincan, the leader in mobile, AI-powered sales enablement, today announced that it has been recognized as a Representative Vendor in the 2017 Gartner “Market Guide for Digital Content Management for Sales.”
Gartner defines the high level capabilities of digital content management for sales as content repository management, content development, content delivery, content usage analytics, and sales process integration.
“Digital content management plays an increasingly critical role in sales teams’ success. In today’s mobile environment, reps need the right content and insights at their fingertips at key moments throughout the sales cycle,” said David Keane, Bigtincan co-founder and CEO. “We believe our inclusion by Gartner validates our platform strategy, AI direction, and our emphasis on helping organizations simplify and scale performance across their sales teams. We are thrilled to be recognized.”
According to Gartner, “digital sales content management (DCMS) applications encompass repositories, authoring tools, collaborative environments, and interfaces for publishing, versioning and presenting content, to help salespeople (both direct and indirect) efficiently and effectively develop and close business. These applications improve the delivery of internal- and external-facing content to salespeople, or improve engagement with prospects and clients, and increase win rates, deal velocity and deal sizes. They are most commonly used to support long-cycle B2B and B2C sales processes, but they also apply to transactional sales processes, such as detailing merchandisers on the retail selling floor.”¹
Bigtincan’s mobile, AI-powered sales enablement automation platform, Bigtincan Hub, is designed to empower sales, marketing and service teams to work smarter and faster. On October 4, 2017, Bigtincan introduced an enhanced version of Bigtincan Hub with new AI-driven predictive features and other enhancements to support critical phases of the sales and marketing lifecycle. Highlights include support for Apple iOS11, adaptive onboarding and learning, deeper sales and marketing alignment, dynamic reporting/BI, and 3rd party developer support for custom add-ons.
To learn more about Bigtincan and Bigtincan Hub, visit www.bigtincan.com.
 Gartner, “Market Guide for Digital Content Management for Sales” by Tad Travis, Todd Berkowitz, Guneet Bharaj, Melissa A. Hilbert, November 17, 2017.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. Leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit www.bigtincan.com or follow @bigtincan on Twitter.
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