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How We're Different 

Products

Prepare and upskill your customer-facing teams.

Access, personalize, and share content with buyers.

Build meaningful engagement with powerful tools.

Empower your sellers with intelligent, secure, and adaptive AI.

Solutions

Stay focused on sales activities and win more.

Bridge the gap between marketing and sales.

Boost revenue with your channel partners. 

Enhance call center efficiency with AI-driven solutions.

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Meet those transforming their buyers’ experiences.

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Integrate Bigtincan with your current tech stack

<h3>Tackling the AI Maturity Gap: Customer Support as a Growth Engine</h3>
<p>In this episode of &#8220;Enablement Uncanned,&#8221; Jack is joined by Rick DeLisi, a 20-year CX expert and researcher behind a groundbreaking industry study on AI maturity in customer service. Together, they delve into why high adoption rates of AI in customer support often fail to deliver full value, revealing how outdated practices and disjointed approaches hinder true transformation. Rick shares the surprising gap between widespread AI adoption and impactful results, while offering insights into how leading organizations are bridging this divide by turning contact centers into growth engines. He emphasizes that AI should not replace human interaction but enhance it, creating more meaningful connections and setting employees up for success.</p>
<p>The conversation also explores how AI empowers frontline teams, simplifies processes, and helps executives unlock valuable insights from every customer interaction. Rick highlights the importance of balancing automation with human touch to improve not only customer satisfaction but also employee engagement. Tune in to learn how AI can elevate your customer experience strategy and make &#8220;help has arrived&#8221; a reality for both teams and customers.</p>


Listen Now

Enablement Uncanned - Episode Twenty-Three

Enablement

<h3>What sales and marketing leaders told us about what&#8217;s actually working (and what&#8217;s not)</h3>
<div>
<p><strong>Most companies are stuck at &#8220;somewhat.&#8221;</strong></p>
<p>Somewhat confident reps are using current content.<br />
Somewhat satisfied with onboarding timelines.<br />
Somewhat effective coaching methods.</p>
<p>If this sounds familiar, you&#8217;re not alone. But you&#8217;re also losing ground to competitors who&#8217;ve moved past partial solutions.</p>
<h3>What &#8220;somewhat&#8221; is costing you</h3>
<p>A rep who is &#8220;somewhat confident&#8221; in content currency still wastes time double-checking versions.</p>
<p>Training that &#8220;somewhat&#8221; sticks still requires re-training.</p>
<p>Coaching that&#8217;s &#8220;somewhat effective&#8221; still fails to change behavior.</p>
<p>This report helps you calculate those costs — and shows you what &#8220;completely solved&#8221; looks like.</p>
<h3>The most telling finding</h3>
<p>&#8220;The consistency of challenges across different industries and company sizes suggests these are structural problems in how sales enablement currently works, not isolated issues.&#8221;</p>
<p>Translation: If you&#8217;re struggling with these challenges, it&#8217;s not you. It&#8217;s how the game is currently played. Which means fixing them gives you real competitive advantage.</p>
<h3>Why this report is different</h3>
<p>No vendor fluff. No manufactured statistics. Just direct responses from leaders at companies ranging from 51 to 10,000+ employees across software, financial services, life sciences, manufacturing, retail, and technology.</p>
<p>You&#8217;ll get:</p>
<ul>
<li>Benchmark data to see how your challenges stack up</li>
<li>Calculation frameworks to quantify your opportunity cost</li>
<li>Immediate actions you can take before buying anything</li>
<li>Decision criteria based on what actually solves problems</li>
</ul>
<h3>Get the full report</h3>
<p>26 pages of data, insights, and frameworks including:</p>
<ul>
<li>Survey methodology and respondent demographics</li>
<li>Six key findings with implications for 2026</li>
<li>Specific questions to ask yourself and vendors</li>
<li>What &#8220;valuable AI&#8221; actually means to revenue leaders</li>
<li>How to set &#8220;completely solved&#8221; as your standard</li>
</ul>
</div>


<p>Click the button below to view the report</p>


Read now

Revenue Enablement Trends Report 2026

Time to competency in sales onboarding: what it is, how to measure it, and how to reduce ramp time

How to use data to close the sales capacity gap and increase sales productivity

B2B sales enablement: What it is and how to build it effectively

Content management

<h3>Frontline Voices: SDRs on Enablement That Works</h3>
<p>In this episode, Jack Naish sits down with two of his own teammates, Hadden Smith and Hari Keogh, to dig into what life is really like as an SDR. From the grind of daily outreach to the constant back-and-forth with AEs, they share what actually works, what doesn’t, and how they’ve learned to find their rhythm in a role that demands persistence above all else.</p>
<p>We also get into bigger questions—like whether great sellers are born or made—and the small details that make a big difference, like keeping your CRM tight and tailoring outreach so it feels human. It’s an honest look at sales development from the people living it every day, with plenty of practical insights you can take back to your own sales process.</p>


Enablement Uncanned - Episode Twenty-Two

How to prove your AI training investments are actually working (and get the C-suite to care)

What enablement leaders learned at the 2025 Sales Enablement Summit series (and what it means for your 2026 strategy)

<p>If you attended a Sales Enablement Collective event this year, you already know the stakes have changed.</p>
<p>Enablement teams are being asked to do more with less — scale programs without scaling headcount, prove ROI beyond vanity metrics, and turn pilot programs into global initiatives that actually stick. And somewhere in the middle of all that, you&#8217;re supposed to figure out which AI workflows are actually useful (and which are just hype).</p>
<p>Sound familiar?</p>
<p>You&#8217;re not alone. Here&#8217;s what enablement leaders like you are wrestling with right now — and what you can actually do about it.</p>


Sales Enablement Collective Takeaways

<p>If you attended Ai4, DevLearn, the Sales Enablement Summit, or any of the major learning and development and sales training conferences this year, you probably heard the same questions echoing through every session:</p>
<p><em>How do we move AI from pilot projects to production — safely?</em></p>
<p><em>Can we prove ROI to the C-suite?</em></p>
<p><em>How do we train our sellers without adding to their already overwhelming workload?</em></p>
<p>You&#8217;re not alone in asking these questions. Across 16 major industry events in 2025, these concerns surfaced again and again. The conversation has shifted. AI isn&#8217;t a novelty anymore — it&#8217;s expected. But the path from hype to real impact? That&#8217;s where most teams are stuck.</p>


See how it works in practice

AI training events takeaways

<p><span style="font-weight: 400;">The conversations at this year&#8217;s CMO Summit series didn&#8217;t pull any punches. We talked about the pressure you&#8217;re under, the skepticism you&#8217;re facing, and the fact that your average tenure is now just 1–3 years. We explored how 52% of B2B marketers say their teams are still seen as cost centers, and how proving ROI feels like an uphill battle while everyone&#8217;s asking for AI-driven efficiency yesterday.</span></p>
<p><span style="font-weight: 400;">But here&#8217;s what stood out: you&#8217;re not looking for more hype. You&#8217;re looking for practical ways to prove marketing&#8217;s value, align your team with sales, and make AI work for you (not the other way around).</span></p>


Continue the conversation

CMO summit takeaways

<h3>Let&#8217;s continue the conversation about what you shared</h3>
<p>Thanks for taking the time to complete our survey on 2025 trends in sales enablement. Your responses give us valuable insight into the real challenges sales and enablement leaders are facing right now.</p>
<p>We read every answer — and honestly, some of the themes that came up were eye-opening. Content chaos. Reps spending hours each week just searching for materials. New hires taking months to ramp. Coaching that doesn&#8217;t stick. Sound familiar?</p>
<p><strong>We&#8217;d love to go deeper.</strong></p>


Schedule a meeting

Thank you: 2025 trends in sales enablement

5 CMO enablement challenges heading into 2026 (and how to tackle them)

What revenue leaders really want: Insights from our end of 2025 enablement survey

<h2>New Year, Next Chapter: Redefining Revenue Effectiveness for 2026</h2>


Watch Now

On-demand: New Year, Next Chapter: Redefining Revenue Effectiveness for 2026

Happy young latin business woman employee, hr manager having remote videocall work hybrid meeting or job interview talking to team or partner looking at laptop on virtual video digital call in office.

Happy latin business woman having video call hybrid meeting in office.

6 sales role play exercises to try with your reps

<h4>See how the Revenue Enablement landscape is evolving</h4>
<p>The 2025 Gartner® Magic Quadrant™ for Revenue Enablement Platforms evaluates products that natively provide generally available capabilities across digital content management, learning/practice/coaching, guided selling, buyer engagement analytics, internal/external analytics, integration, and platform and be positioned to support multiple customer-facing roles. We believe our placement as a Leader reflects our ongoing commitment to innovation, enterprise scale, and enablement excellence that empowers revenue teams worldwide.</p>
<p>What you’ll learn in the report:</p>
<ul>
<li aria-level="1">Analyst insights into the evolving Revenue Enablement landscape</li>
<li aria-level="1">Key differentiators among Leaders, Challengers, Niche Players, and Visionaries</li>
<li aria-level="1">Understand how a market’s technology providers are competitively positioned and the strategies they are using to compete for end-user business</li>
</ul>
<div style="font-size: 10px;">
<p><em>Disclaimer: Gartner, Magic Quadrant for Revenue Enablement Platforms, 10 November 2025, By Doug Bushée, Melissa Hilbert, Bill Yetman</em></p>
<p><em>GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.</em></p>
<p><em>Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.</em></p>
</div>


2025-gartner-magic-quadrant-for-revenue-enablement-platforms

2025 Gartner® Magic Quadrant™ for Revenue Enablement Platforms

<h2><strong data-v-26bd092a="">Put your future in focus: Bigtincan’s Fall Release</strong></h2>


On-demand:  Put your future in focus - Bigtincan’s Fall Release

Genie Assistant Deep Research: How AI deep research agents deliver strategic intelligence to lean revenue teams

<p>Watch for a first look at the power and possibility of the recent Showpad and Bigtincan merger. Get ahead of your 2026 business goals by hearing from our joint leadership team about our product plans and combined AI capabilities — all engineered to strengthen your revenue team&#8217;s effectiveness.</p>
<p>What to expect:</p>
<ul>
<li><strong>Preview the future of revenue effectiveness</strong> &#8211; hear how uniting two industry-leading solutions will drive forward a new vision for our category and our customers.</li>
<li><strong>Plan for accelerated innovation</strong> &#8211; understand the potential of our unified capabilities and their role in future-proofing your revenue success.</li>
<li><strong>Gain the power of expanded scale</strong> &#8211; learn how our merger will support customers with greater global expertise and depth of offerings.</li>
</ul>


new-year-next-chapter-redefining-revenue-effectiveness-for-2026

Watch now

New Year, Next Chapter: Redefining Revenue Effectiveness for 2026

<h2><strong data-v-26bd092a="">Akumin’s Success Story: Transforming Healthcare with Bigtincan</strong></h2>


On-demand: Akumin’s Success Story

Captcha form test

Shot of a group of coworkers discussing something while looking at a laptop computer

Brainstorming is better with technology

Efficiently enable global team readiness for greater revenue impact with AuthoringAI

<p>Bigtincan’s Jack Naish and Akumin’s SVP of Marketing, Lisa Borg, engage in an intimate conversation exploring how Akumin leverages Bigtincan to transform training, centralize content, and empower teams with AI-driven insights for greater efficiency and business impact.</p>
<p>Akumin, a leader in diagnostic imaging services, leverages Bigtincan’s integrated platform to modernize training and content management across its organization. With Bigtincan, Akumin streamlines onboarding and ongoing learning, automates content creation, and centralizes sales and marketing materials. This approach enables staff to quickly access relevant information from all approved content, ensuring everyone stays up to date with the latest resources and insights.</p>
<p>Other topics explored include:</p>
<ul>
<li>Improved efficiency with Genie Assistant and Search AI, enabling instant access to answers and resources.</li>
<li>Streamlined collaboration and up-to-date materials through centralized content in the Hub and secure Digital Sales Rooms.</li>
<li>Empowered teams with tailored Genie AI, driving measurable outcomes and organizational growth.</li>
</ul>


akumins-success-story-transforming-healthcare-with-bigtincan

Akumin’s Success Story: Transforming Healthcare with Bigtincan

<p>Success tomorrow depends on the choices you make today. That’s why focusing on the future can’t wait — the enablement tools and strategies you put in place now will determine how prepared your revenue teams are for what’s next.</p>
<p>Watch on-demand for an unfiltered look at Bigtincan’s fall release to:</p>
<ul>
<li>See how GenieAI’s latest breakthroughs, like configurable suggested prompts and external knowledge sources help modern teams get the most out of AI</li>
<li>Explore how Readiness is evolving, with dynamic realtime roleplay, intuitive authoring updates, and polished assessments that keep your organization agile and prepared</li>
</ul>
<p>This release isn’t just about new features, it’s about setting the pace for what’s next. Keep your future in focus and discover how Bigtincan is charting the course for tomorrow’s enablement.</p>


put-your-future-in-focus-bigtincans-fall-release

Put Your Future in Focus: Bigtincan’s Fall Release

How roleplay and coaching AI tools help HR professionals master difficult conversations

<h2>Transforming Content Creation with Bigtincan AuthoringAI</h2>


On-demand: Transforming Content Creation with Bigtincan AuthoringAI

<h3>Discover How Bigtincan Empowers Salesforce Teams</h3>
<p>Join us for happy hour and book a demo with us on Tuesday, October 14, 2025. See how Bigtincan can help your team work smarter and close more deals.</p>
<p>Let us show you:</p>
<ul>
<li>How to keep all your best resources organized and easy to find in Salesforce</li>
<li>How to help your reps work faster with seamless access to content and training</li>
<li>How you can use tracking and insights to see what works and improve your strategy</li>
</ul>


Bigtincan Dreamforce 2025

<h3>Explore short, focused product tours of the Bigtincan platform.</h3>
<h4>No sales call. No pressure. Just the info you want.</h4>
<p>Choosing the right enablement platform starts with understanding what’s under the hood. That’s why we’ve created a series of bite-sized, on-demand product tours — each one spotlighting a specific part of the Bigtincan platform.</p>
<p>Whether you&#8217;re curious about AI coaching, analytics, the admin experience, or content delivery, these quick videos give you a close-up look at how it all works.</p>
<p>What you’ll see:</p>
<ul>
<li>GenieAI – Step-by-step deal coaching and real-time sales guidance</li>
<li>RolePlayAI – Scalable, AI-powered practice for reps</li>
<li>Analytics – Visibility into seller engagement and content performance</li>
<li>Custom Home Screens – Tailored experiences by role, team, or region</li>
<li>Admin Experience – Tools to manage, scale, and adapt your enablement programs with ease</li>
</ul>
<p>How It Works:</p>
<ol>
<li>Fill out the short form</li>
<li>Choose the demos you want to watch</li>
<li>Get instant access — no scheduling required</li>
</ol>


Watch Product Tours

How step-by-step AI sales deal coaching works in Bigtincan

Buyer experience

<h2>What’s New in Genie Assistant?</h2>


On-demand: What’s New in Genie Assistant?

Insurance

Best Seismic alternatives and competitors for enterprise sales teams

Why smart GTM teams are ditching dashboards for enablement analytics AI + how it works

<p>Hear all about new features and how Bigtincan AuthoringAI revolutionizes the way organizations create, update, and deliver engaging learning and sales content. Learn how AI-powered features streamline audio recording, captioning, and translation to support global teams with fewer resources—saving time, reducing costs, and ensuring accessibility.</p>
<ul>
<li>Automate audio narration, captioning, and translation to cut authoring time by 3-5x and support global readiness.</li>
<li>Instantly update presentations with consistent AI voices, auto-generated captions, and searchable slide notes for improved accessibility and discoverability.</li>
<li>Effortlessly translate content into 32 languages, dramatically reducing costs and enabling diverse teams worldwide.</li>
</ul>


transforming-content-creation-with-bigtincan-authoringai

Transforming Content Creation with Bigtincan AuthoringAI

Evaluating enablement AI: Most Valuable Player or Minimally Viable Product? How to tell the difference.

<h3>Agentic AI: Game Changer in Sales Enablement</h3>
<p>In this episode of Enablement Uncanned, we dive into the shift happening right now in sales enablement, driven by the rise of Agentic AI. Drawing on insights from the brand-new in the 2025 Aragon Research Globe™ for Sales Enablement Platforms report, we unpack how sales enablement platforms are evolving far beyond traditional content management.</p>
<p>We dissect three transformative trends: the emergence of intelligent sales assistants that automate routine tasks, the rapid advancement of AI-powered sales coaches offering real-time feedback and performance mentoring, and—most disruptively—the dawn of autonomous Agentic AI, capable of orchestrating complex, multi-step sales processes without human oversight.</p>
<p>The best way to understand these trends is of course by real-world examples, with that in mind, we highlight AI sales development reps that autonomously research prospects, personalize outreach, and schedule meetings. All this and a whole lot more on this episode of Enablement Uncanned!</p>


Enablement Uncanned - Episode Twenty-One

<h3>AI is Ruining Sales — And Enablement Needs to Push Back</h3>
<p>In this episode of “Enablement Uncanned,” Dave Sweeney dives into the provocative claim that AI is undermining the sales profession, challenging the widespread belief that more automation always leads to better results. Sweeney explores how AI-driven tools, while promising efficiency, often risk eroding the human elements critical to successful selling—like authentic communication, relationship-building, and nuanced understanding of buyer needs. He points out that when sales teams over-rely on AI-generated content and automated outreach, they risk delivering generic experiences that fail to resonate with prospects, ultimately diminishing trust and engagement.</p>
<p>Tune in for a candid discussion on how enablement can reclaim its seat at the table and steer sales teams toward more meaningful, human-centered outcomes in an AI-saturated landscape.</p>


Enablement Uncanned - Episode Twenty

<h3>Aligning Sales and Marketing for GTM Success</h3>
<p>In this episode, we take a deep dive into the essential strategies for bridging the gap between sales and marketing teams to drive impactful business outcomes. The discussion highlights the importance of fostering a culture of collaboration, where cross-functional teams leverage shared tools and transparent communication to break down silos.</p>
<p>We go over real-world examples of alignment success stories, learning successful approaches real teams have made to keep sales, marketing, and dealers aligned and how they’ve put effort in ensuring consistent messaging and a unified customer experience throughout the go-to-market process.</p>
<p>By developing a strategic sales enablement plan that aligns with broader business goals, companies can ensure that both sales and marketing are moving in sync, ultimately accelerating revenue growth and improving customer satisfaction.</p>


Enablement Uncanned - Episode Nineteen

<h3>Unpacking Enablement: Practical Lessons for Teams Big and Small</h3>
<p>In this episode of Enablement Uncanned we are joined by Viktorija Hartwell, Professional Enablement Consultant, to break down what enablement truly means in today’s fast-paced business environment.</p>
<p>Jack and Viktorija discuss how enablement has evolved from simple training and onboarding to a strategic function that drives measurable outcomes across organizations of all sizes. The two define a clear definition of enablement, exploring its core purpose: empowering teams with the knowledge, tools, and processes they need to succeed and adapt in an ever-changing landscape.</p>
<p>Looking ahead to 2025, the conversation highlights the expanding role of enablement professionals as they become key partners in business growth and transformation. Whether you’re building an enablement function from scratch or optimizing an existing program, this episode has you covered with actionable insights.</p>
<p>And of course, the two discuss their “uncanned” takes on enablement, like “do you need sales experience to be a good enabler?”.</p>


Enablement Uncanned - Episode Eighteen

<h3>Sales Content Creation and Management Essentials</h3>
<p>In this episode of Enablement Uncanned, we dive into the essentials of sales content creation and management, exploring how modern enablement platforms are transforming the way sales teams access, personalize, and share content. Discover why so many reps struggle to find the right assets, how marketing can finally track content effectiveness, and the critical role of AI-powered tools in streamlining workflows. The discussion highlights real-world challenges—like scattered content, time-consuming updates, and the need for personalized buyer experiences—and offers actionable strategies to overcome them.</p>
<p>Tune in to learn how leading organizations are consolidating their content, leveraging intelligent search, and enabling reps with self-serve customization features that keep messaging on-brand while boosting productivity. Whether you’re looking to reduce wasted time, improve collaboration between sales and marketing, or gain deeper insights into content engagement, this episode delivers practical advice and proven solutions to help you elevate your sales enablement game. Don’t miss out on these must-know tips for building a future-ready sales content process!</p>


Enablement Uncanned - Episode Seventeen

<p>Discover the latest enhancements to Genie Assistant, now available as a sidebar or fullscreen experience throughout Bigtincan. Learn how new context-aware AI features help revenue teams work faster and smarter by automating tasks, generating content, and providing actionable insights right where you work.</p>
<ul>
<li>Boost Productivity Everywhere: Experience Genie Assistant&#8217;s seamless integration across Bigtincan, delivering context-aware AI suggestions and automating routine tasks to help teams work faster and smarter.</li>
<li>Instant Content Creation: Empower sellers, managers, and marketers to generate professional drafts, summaries, and communications instantly—reducing manual effort and freeing up time for higher-value activities.</li>
<li>Smarter Decisions, Less Effort: Leverage Genie Assistant&#8217;s expanded knowledge sources for tailored recommendations and insights, enabling users to take action quickly and confidently within their workflow.</li>
</ul>


What’s New in Genie Assistant?

<h4>Top Enterprise Enablement Concerns and Vendor Decision Drivers for Revenue Leaders</h4>
<p>What’s driving enterprise buyers to choose — or reject — enablement platforms?</p>
<p>This original report reveals what revenue leaders across industries are really prioritizing in 2025 — based on direct input from dozens of enterprise decision-makers. We analyzed anonymized responses from executives in sales, marketing, operations, IT, and enablement to uncover the trends shaping how companies choose, implement, and measure enablement platforms.</p>
<h4>Inside the report:</h4>
<ul>
<li>The <strong>top 6 enablement concerns</strong> for revenue leaders right now</li>
<li><strong>What decision-makers are actively looking for</strong> in enablement platforms — and what they’re avoiding</li>
<li><strong>How AI, content management, and personalization</strong> are influencing buying decisions</li>
<li><strong>Real data and feedback from CROs, CMOs, CIOs, and VPs</strong> at enterprise organizations</li>
<li>A <strong>comparison of how leaders evaluate vendors</strong> on maturity, usability, and ROI</li>
</ul>
<h4>Why it matters:</h4>
<ul>
<li><strong>Original insights</strong> from real enterprise leaders</li>
<li>Quantitative + qualitative data — <strong>not generic trends</strong></li>
<li><strong>Actionable recommendations</strong> to inform your enablement strategy</li>
<li>Built for C-suite and senior <strong>revenue leaders in sales, enablement, and marketing making high-impact tech decisions</strong></li>
</ul>


Voice of Customer Report 2025

<h4>A comprehensive analysis of the top Sales Enablement vendors — including strengths, innovations, and market direction.</h4>
<p>As the sales enablement space enters a new era driven by AI assistants, intelligent coaching, and agentic automation, Aragon Research evaluates the leading platforms transforming how organizations enable their revenue teams.</p>
<p>Download the full report to get a side-by-side comparison of vendors, strategic insights, and trends shaping the future of Sales Enablement.</p>
<h4>What’s Inside the Report</h4>
<ul>
<li><strong>Key Market Trends for 2025</strong><br />
How AI, mobile, and automation are reshaping sales enablement strategies.</li>
<li><strong>Vendor Evaluations and Positioning</strong><br />
A detailed look at each vendor’s capabilities, execution, and vision — and how they rank in the Globe.</li>
<li><strong>Technology Innovations to Watch</strong><br />
From intelligent sales assistants to scalable coaching and multilingual content delivery.</li>
<li><strong>Bigtincan Named a Leader — Again</strong><br />
Recognized for its mature AI suite, enterprise readiness, and innovations in seller automation.</li>
</ul>
<h4>Why Download This Report?</h4>
<p>Whether you’re evaluating platforms or looking to future-proof your enablement strategy, this report offers a clear, research-backed snapshot of the top players and emerging capabilities in the market.</p>


aragon-research-globe-for-sales-enablement-platforms-2025

Aragon Research Globe™ for Sales Enablement Platforms, 2025

How Bigtincan takes the hassle out of switching enablement platforms (and makes admins’ lives easier)

How to integrate HubSpot with your enablement platform (and get sales and marketing on the same page)

<h3>The GTM Gap is Real — And Enablement Can Fix It</h3>
<p>Sales, marketing, and product often march to different beats, leaving revenue on the table and buyers in the dark. Today, our host Jack Naish is joined by Ben Pearce, Strategic Growth Director, to detail how teams can challenge the status quo and approach enablement successfully by tackling misaligned messaging, siloed teams, and outdated enablement tactics.</p>
<p>Enablement isn’t just a buzzword, it’s a powerful tool that can bridge the go-to-market gap and ignite growth. The two unpack how modern enablement empowers teams to move as one, equipping sellers with the right tools, insights, and confidence to crush their targets. From actionable frameworks to stories of transformation, this episode will help guide your team to successfully implement enablement.</p>


Enablement Uncanned - Episode Sixteen

<h3>The Best Sales Touchpoints to Improve the Buyer’s Journey</h3>
<p>Ready to transform your sales process from ordinary to unforgettable? In this episode, we break down the most impactful sales touchpoints that move buyers from curious to committed—without the clichés. Discover how to create engaging, value-driven experiences at every stage of the journey, from that first cold call to the final handshake (or e-signature).</p>
<p>We’ll unpack:</p>
<ul>
<li>The art of the first impression: Why your opening move matters more than ever</li>
<li>Multi-channel magic: How blending calls, emails, and digital sales rooms keeps buyers engaged</li>
<li>Personalization at scale: Turning data into meaningful, memorable interactions</li>
<li>The power of real-time feedback: Using conversation intelligence and AI to fine-tune your approach</li>
<li>Collaboration that clicks: How commenting and shared spaces accelerate decisions and build trust</li>
</ul>
<p>Packed with real-world examples and actionable tips, this episode is your playbook for building buyer trust, shortening sales cycles, and closing with confidence. Whether you’re a seasoned seller or just starting out, you’ll walk away ready to trailblaze a buyer journey that stands out—and wins.</p>


Enablement Uncanned - Episode Fifteen

<h3>AI Changed the Buyer Journey — Now What?</h3>
<p>In this episode of Enablement Uncanned, Jack Naish is joined with Lisa Borg, SVP of Marketing at Acumen, who shares her perspective on the evolving role of marketing in driving business growth and customer engagement with a focus on the transformative impact of AI and its various tools and capabilities.</p>
<p>Lisa has formed a strong perspective on AI and how teams are using it on a day-to-day basis and what the long term impact is shaping up to be for sales, specifically for the buyer’s journey.</p>


Enablement Uncanned - Episode Fourteen

Business team on a morning briefing; business meeting and presentation in a modern office

Business presentation

Why is sales enablement important? 5 reasons and examples

5 best Dropbox alternatives for enterprise teams in 2025

Best sales engagement software to help sellers crush their quota

How to increase CRM adoption rates with sales enablement software

<h3>Revenue Enablement: A Holistic Business Approach</h3>
<p>In this episode, we explore the transformation happening within the enablement world, where we are seeing a shift from traditional sales enablement to holistic revenue enablement.</p>
<p>We discuss why enabling all customer-facing roles—not just sellers—is essential for delivering seamless buying experiences and driving growth. The discussion highlights how breaking down silos and aligning teams around shared goals turns enablement into a strategic business partner. Real-world examples show how AI-powered tools are revolutionizing productivity and engagement.</p>
<p>Leaders, get ready to embrace innovation and collaboration for future-forward success with these critical insights you should take note of.</p>


Enablement Uncanned - Episode Thirteen

<p>Listen to this exclusive conversation with Christiana Willocks of Locality, a Bigtincan customer and power user of AuthoringAI. Christiana shares her firsthand experience transforming channel enablement through artificial intelligence.</p>
<p>As a solo enablement leader, Christiana faced the challenge of scaling training and content creation without a large team. By embracing AuthoringAI, she has dramatically increased her output — producing training at 2-3 times her previous pace — while ensuring brand consistency and professionalism across all materials. Discover how AI tools have empowered her to act as a “virtual team,” enabling her to influence consistency and quality well beyond her own department.</p>
<p>Co-hosted by Steve Hendricks of Bigtincan, this interactive session explores:</p>
<ul>
<li>How AI-powered authoring tools like AuthoringAI streamline content creation, from instant voiceover generation to rapid translation and closed captioning</li>
<li>Real-world strategies for scaling enablement as a solo practitioner, including time-saving workflows and best practices</li>
<li>The unexpected benefits of AI, such as propagating brand consistency and extending your impact across the organization</li>
</ul>
<p>Whether you’re an enablement professional, a training leader, or simply curious about the future of AI in content creation, this webinar offers actionable insights and inspiration for teams of any size. Don’t miss this chance to learn how to do more with less — and to hear Christiana’s story of transformation and success.</p>


AI as Your Virtual Team: Enablement at Scale

<h2>AI as Your Virtual Team: Enablement at Scale</h2>


On-demand: AI as Your Virtual Team: Enablement at Scale

The top dos and don’ts for improving workplace communication

<h3>Sales Readiness at a Crossroads: Is Your Team Built to Win in Today’s Market?</h3>
<div class="p-rich_text_section">Today’s sales environment demands more than good instincts — it requires a team that’s ready to engage smarter, faster, and with consistency. This guide reveals where your team may be falling short and introduces a framework to help you assess and improve sales readiness across the board.</div>
<div></div>
<div class="p-rich_text_section">In this guide, you’ll learn:</div>
<ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0">
<li data-stringify-indent="0" data-stringify-border="0">The four pillars of readiness that form the foundation of a high-performing sales team.</li>
<li data-stringify-indent="0" data-stringify-border="0">The impact of delayed ramp time onrevenue.</li>
<li data-stringify-indent="0" data-stringify-border="0">How to use AI today to scale coaching, solve content creation and confusion, and sharpen performance.</li>
</ul>
<div class="p-rich_text_section">Take this <a href="https://www.bigtincan.com/sales-readiness-maturity-self-assessment/?utm_source=ebook&#038;utm_medium=landingpage&#038;utm_campaign=readiness_maturity_assessment" target="_blank" rel="noopener">2-minute Sales Readiness Maturity Assessment</a> to see how your team stacks up.</div>


<p>Click the button below to view the eBook</p>


Sales Readiness at a Crossroads: Is Your Team Built to Win in Today’s Market?

<h3>One Size Fits None: How to Actually Enable Sales by Sales Type</h3>
<p>Does one size fit all in enablement? In this episode of Enablement Uncanned, Jack Naish sits down with Hadia Madni, a leader in commercial excellence, to explore the evolving landscape of sales enablement in complex organizations.</p>
<p>Hadia shares her journey implementing enablement technology, the lessons learned from driving adoption, and why workflow-driven solutions are key to lasting impact. Hadia also shares her most “uncanned” takes on enablement, and explains why taking a “one size fits all” approach can quickly lead to frustrating results.</p>


Enablement Uncanned - Episode Twelve

The best sales touchpoints to improve your buyer’s journey

The 4-step playbook for managing sales content like a solutions marketer

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Introducing RolePlayAI: The AI sales simulator that ensures sellers are ready for anything 

10 ways Bigtincan uses Bigtincan

7 quick ways to align sales and marketing for GTM success

<h3>Where Does Your Generative AI Pull Answers From?</h3>
<p>In this episode of Enablement Uncanned, Mark and Sarah dig deep into the different types of data sources and knowledge scopes that generative AI can utilize, such as: company content, analytics, general language models, and approved external websites.</p>
<p>They highlight the importance of configuring these knowledge scopes to align with specific business needs and ensure that AI delivers relevant, accurate insights.</p>
<p>This episode also addresses practical business implications, like improving sales readiness, reducing onboarding time, and enabling scalable learning programs. Real-world examples illustrate how AI-driven tools like Bigtincan’s GenieAI help organizations streamline content management, automate repetitive tasks, and provide timely, data-driven recommendations—all while maintaining high standards for data privacy and governance.</p>


Enablement Uncanned - Episode Eleven

What is microlearning and how does it work?

<h2>Meet the Brand New Brainshark: True Readiness Starts Here</h2>


On-demand: Meet the Brand New Brainshark: True Readiness Starts Here

stairs

6 Cross-sell metrics every B2B sales leader should track

<h3>Are Sales Methodologies Dead? Rethinking Enablement for the Modern Buyer</h3>
<p>In this episode of Enablement Uncanned, Jack is joined by Lawrence Wayne O’Connor, a pro at building training that sticks.</p>
<p>The two explore the evolution of sales enablement, highlighting the shift from traditional sales support to a buyer-first, strategic discipline. Key topics include the adoption of tailored sales methodologies, the importance of clear and expert-driven playbooks, and the growing impact of AI in automating coaching and content creation.</p>
<p>If you’re an enablement leader looking for actionable strategies, this episode is for you.</p>


Enablement Uncanned - Episode Ten

What is a mobile sales tool?

<h2>Spring Forward: Unlocking Growth with Bigtincan&#8217;s Latest Innovations</h2>


On-demand: Bigtincan Spring Release 2025

<p>Spring is here, and so is a season of growth! Watch for an exclusive look into the Bigtincan Spring Release, where innovation meets opportunity.</p>
<p>Discover how our latest features are designed to transform your go-to-market processes, empower your teams, and elevate your customer engagements. From AI-driven coaching and real-time roleplay simulations to collaborative tools and enhanced email integrations, this release is packed with tools to help you grow smarter and faster. Be part of the journey as we cultivate the future of revenue enablement.</p>


spring-forward-unlocking-growth-with-bigtincans-latest-innovations

Spring Forward: Unlocking Growth with Bigtincan's Latest Innovations

<h3>Ten Hard Won Secrets for Engaging Reluctant Reps</h3>
<p>In this episode, we dive into ten secrets your team can use to help engage even the most reluctant reps. Kelly Mullins, Revenue Enablement Manager at Bigtincan, created a list of ten actionable strategies she’s developed from her vast experience in the field, designed to keep reps motivated, energized, and committed to ongoing learning. This episode explores how to connect training content directly to real seller challenges, leverage effective storytelling and scenario‐based exercises, and incorporate interactive elements — like gamification, peer coaching, and microlearning — to foster immediate application and retention.</p>


Enablement Uncanned - Episode Nine

Learn more

Bigtincan Spring Release

<h3>Imposter Syndrome in Enablement: Credentials vs. Experience</h3>
<p>Enablement Uncanned sits down with Carley Fisher, Global Revenue Enablement Lead at GoCardless, for a candid chat about imposter syndrome in enablement. Carley shares her journey from marketing to sales to enablement, opening up about how real-world experience often matters more than formal credentials when it comes to building trust and driving impact. The conversation covers the challenges of feeling like an outsider, the importance of finding the right work environment, and practical ways to connect with teams and overcome self-doubt. Down-to-earth and honest, this episode reminds us that everyone feels like an imposter sometimes — but with the right support and mindset, you can turn that into your strength.</p>


Enablement Uncanned - Episode Eight

One glowing light bulb standing out from the unlit or dim bulbs on dark green pastel color background individuality and think different the business creative idea concepts 3D rendering

10 Sales training ideas that increase team readiness

How manufacturing companies can improve sales and training with extended reality: A practical guide

<h3>The Psychology of Selling: System 1 v System 2 Thinking</h3>
<p>This episode of Enablement Uncanned explores how the psychology of decision-making—specifically Daniel Kahneman’s concepts of System 1 (fast, intuitive thinking) and System 2 (slow, analytical thinking)—shapes success in sales enablement. Hosts Mark and Sarah discuss the myth of the purely rational B2B buyer, highlighting research that shows emotional, subconscious factors (System 1) often drive purchasing decisions, while logical analysis (System 2) is used to justify choices after the fact. The conversation moves from theory to practice, offering actionable strategies for sales professionals to engage buyers’ intuitive minds, such as building trust, creating positive first impressions, and designing memorable meeting experiences.</p>
<p>The episode also examines the transformative role of generative AI in sales. AI tools can automate and streamline System 2 tasks—like research, proposal writing, and data analysis—freeing salespeople to focus on high-value, human-centered activities that foster relationships and trust. Listeners are encouraged to reflect on their own sales processes and consider how leveraging AI can help them spend more time on the “human stuff” that truly moves deals forward. The episode concludes with practical takeaways for integrating psychological insights and AI into smarter, more effective sales strategies.</p>


Enablement Uncanned - Episode Seven

<p>The Brainshark you know and love is evolving to ensure your team is truly ready for anything.</p>
<p>Watch for an inside look at Bigtincan Readiness, the next generation of Brainshark that’s more agile, AI-powered, and outcome-focused than ever.</p>
<p>In this session, we walk through powerful updates that make it easier for enablement teams and sales managers to scale coaching, modernize content creation, and prove impact — all while saving time and staying on brand. You’ll see what’s new (and what’s going away), including:</p>
<p>• A smarter approach to content creation with Modern Authoring and AuthoringAI<br />
• Scalable, AI-powered practice tools like CoachingAI and RolePlayAI that simulate real customer conversations<br />
• How Virtual Coach gives reps feedback they can trust — without adding to manager workload<br />
• The role of Scorecards in tying readiness activities directly to revenue outcomes</p>
<p>Whether you’re already using Brainshark or just curious about what’s possible, this session will show you how the new Bigtincan Readiness helps your team move faster, train smarter, and drive real results.</p>


Meet the Brand New Brainshark: True Readiness Starts Here

<h2>The Engagement Factor: Unlocking Channel Sales Potential</h2>


Products

Features

Sales AI

By Department

By Industry

Resources

New Analyst Report

Webinar replay

Transforming Content Creation with Bigtincan AuthoringAI