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Integrate Bigtincan with your current tech stack

<h2><strong data-v-26bd092a="">Put your future in focus: Bigtincan’s Fall Release</strong></h2>


Watch Now

On-demand:  Put your future in focus - Bigtincan’s Fall Release

Read now

Genie Assistant Deep Research: How AI deep research agents deliver strategic intelligence to lean revenue teams

Learn more

New Year, Next Chapter: Redefining Revenue Effectiveness for 2026

Enablement

<h2><strong data-v-26bd092a="">Akumin’s Success Story: Transforming Healthcare with Bigtincan</strong></h2>


On-demand: Akumin’s Success Story

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Shot of a group of coworkers discussing something while looking at a laptop computer

Brainstorming is better with technology

Efficiently enable global team readiness for greater revenue impact with AuthoringAI

<p>Bigtincan’s Jack Naish and Akumin’s SVP of Marketing, Lisa Borg, engage in an intimate conversation exploring how Akumin leverages Bigtincan to transform training, centralize content, and empower teams with AI-driven insights for greater efficiency and business impact.</p>
<p>Akumin, a leader in diagnostic imaging services, leverages Bigtincan’s integrated platform to modernize training and content management across its organization. With Bigtincan, Akumin streamlines onboarding and ongoing learning, automates content creation, and centralizes sales and marketing materials. This approach enables staff to quickly access relevant information from all approved content, ensuring everyone stays up to date with the latest resources and insights.</p>
<p>Other topics explored include:</p>
<ul>
<li>Improved efficiency with Genie Assistant and Search AI, enabling instant access to answers and resources.</li>
<li>Streamlined collaboration and up-to-date materials through centralized content in the Hub and secure Digital Sales Rooms.</li>
<li>Empowered teams with tailored Genie AI, driving measurable outcomes and organizational growth.</li>
</ul>


akumins-success-story-transforming-healthcare-with-bigtincan

Watch now

Akumin’s Success Story: Transforming Healthcare with Bigtincan

<p>Success tomorrow depends on the choices you make today. That’s why focusing on the future can’t wait — the enablement tools and strategies you put in place now will determine how prepared your revenue teams are for what’s next.</p>
<p>Watch on-demand for an unfiltered look at Bigtincan’s fall release to:</p>
<ul>
<li>See how GenieAI’s latest breakthroughs, like configurable suggested prompts and external knowledge sources help modern teams get the most out of AI</li>
<li>Explore how Readiness is evolving, with dynamic realtime roleplay, intuitive authoring updates, and polished assessments that keep your organization agile and prepared</li>
</ul>
<p>This release isn’t just about new features, it’s about setting the pace for what’s next. Keep your future in focus and discover how Bigtincan is charting the course for tomorrow’s enablement.</p>


put-your-future-in-focus-bigtincans-fall-release

Put Your Future in Focus: Bigtincan’s Fall Release

How roleplay and coaching AI tools help HR professionals master difficult conversations

<h2>Transforming Content Creation with Bigtincan AuthoringAI</h2>


On-demand: Transforming Content Creation with Bigtincan AuthoringAI

<h3>Discover How Bigtincan Empowers Salesforce Teams</h3>
<p>Join us for happy hour and book a demo with us on Tuesday, October 14, 2025. See how Bigtincan can help your team work smarter and close more deals.</p>
<p>Let us show you:</p>
<ul>
<li>How to keep all your best resources organized and easy to find in Salesforce</li>
<li>How to help your reps work faster with seamless access to content and training</li>
<li>How you can use tracking and insights to see what works and improve your strategy</li>
</ul>


Bigtincan Dreamforce 2025

<h3>Explore short, focused product tours of the Bigtincan platform.</h3>
<h4>No sales call. No pressure. Just the info you want.</h4>
<p>Choosing the right enablement platform starts with understanding what’s under the hood. That’s why we’ve created a series of bite-sized, on-demand product tours — each one spotlighting a specific part of the Bigtincan platform.</p>
<p>Whether you&#8217;re curious about AI coaching, analytics, the admin experience, or content delivery, these quick videos give you a close-up look at how it all works.</p>
<p>What you’ll see:</p>
<ul>
<li>GenieAI – Step-by-step deal coaching and real-time sales guidance</li>
<li>RolePlayAI – Scalable, AI-powered practice for reps</li>
<li>Analytics – Visibility into seller engagement and content performance</li>
<li>Custom Home Screens – Tailored experiences by role, team, or region</li>
<li>Admin Experience – Tools to manage, scale, and adapt your enablement programs with ease</li>
</ul>
<p>How It Works:</p>
<ol>
<li>Fill out the short form</li>
<li>Choose the demos you want to watch</li>
<li>Get instant access — no scheduling required</li>
</ol>


Watch Product Tours

How step-by-step AI sales deal coaching works in Bigtincan

Content management

Buyer experience

<h2>What’s New in Genie Assistant?</h2>


On-demand: What’s New in Genie Assistant?

Insurance

Best Seismic alternatives and competitors for enterprise sales teams

Why smart GTM teams are ditching dashboards for enablement analytics AI + how it works

<p>Hear all about new features and how Bigtincan AuthoringAI revolutionizes the way organizations create, update, and deliver engaging learning and sales content. Learn how AI-powered features streamline audio recording, captioning, and translation to support global teams with fewer resources—saving time, reducing costs, and ensuring accessibility.</p>
<ul>
<li>Automate audio narration, captioning, and translation to cut authoring time by 3-5x and support global readiness.</li>
<li>Instantly update presentations with consistent AI voices, auto-generated captions, and searchable slide notes for improved accessibility and discoverability.</li>
<li>Effortlessly translate content into 32 languages, dramatically reducing costs and enabling diverse teams worldwide.</li>
</ul>


transforming-content-creation-with-bigtincan-authoringai

Transforming Content Creation with Bigtincan AuthoringAI

Evaluating enablement AI: Most Valuable Player or Minimally Viable Product? How to tell the difference.

<h3>Agentic AI: Game Changer in Sales Enablement</h3>
<p>In this episode of Enablement Uncanned, we dive into the shift happening right now in sales enablement, driven by the rise of Agentic AI. Drawing on insights from the brand-new in the 2025 Aragon Research Globe™ for Sales Enablement Platforms report, we unpack how sales enablement platforms are evolving far beyond traditional content management.</p>
<p>We dissect three transformative trends: the emergence of intelligent sales assistants that automate routine tasks, the rapid advancement of AI-powered sales coaches offering real-time feedback and performance mentoring, and—most disruptively—the dawn of autonomous Agentic AI, capable of orchestrating complex, multi-step sales processes without human oversight.</p>
<p>The best way to understand these trends is of course by real-world examples, with that in mind, we highlight AI sales development reps that autonomously research prospects, personalize outreach, and schedule meetings. All this and a whole lot more on this episode of Enablement Uncanned!</p>


Listen Now

Enablement Uncanned - Episode Twenty-One

<h3>AI is Ruining Sales — And Enablement Needs to Push Back</h3>
<p>In this episode of “Enablement Uncanned,” Dave Sweeney dives into the provocative claim that AI is undermining the sales profession, challenging the widespread belief that more automation always leads to better results. Sweeney explores how AI-driven tools, while promising efficiency, often risk eroding the human elements critical to successful selling—like authentic communication, relationship-building, and nuanced understanding of buyer needs. He points out that when sales teams over-rely on AI-generated content and automated outreach, they risk delivering generic experiences that fail to resonate with prospects, ultimately diminishing trust and engagement.</p>
<p>Tune in for a candid discussion on how enablement can reclaim its seat at the table and steer sales teams toward more meaningful, human-centered outcomes in an AI-saturated landscape.</p>


Enablement Uncanned - Episode Twenty

<h3>Aligning Sales and Marketing for GTM Success</h3>
<p>In this episode, we take a deep dive into the essential strategies for bridging the gap between sales and marketing teams to drive impactful business outcomes. The discussion highlights the importance of fostering a culture of collaboration, where cross-functional teams leverage shared tools and transparent communication to break down silos.</p>
<p>We go over real-world examples of alignment success stories, learning successful approaches real teams have made to keep sales, marketing, and dealers aligned and how they’ve put effort in ensuring consistent messaging and a unified customer experience throughout the go-to-market process.</p>
<p>By developing a strategic sales enablement plan that aligns with broader business goals, companies can ensure that both sales and marketing are moving in sync, ultimately accelerating revenue growth and improving customer satisfaction.</p>


Enablement Uncanned - Episode Nineteen

<h3>Unpacking Enablement: Practical Lessons for Teams Big and Small</h3>
<p>In this episode of Enablement Uncanned we are joined by Viktorija Hartwell, Professional Enablement Consultant, to break down what enablement truly means in today’s fast-paced business environment.</p>
<p>Jack and Viktorija discuss how enablement has evolved from simple training and onboarding to a strategic function that drives measurable outcomes across organizations of all sizes. The two define a clear definition of enablement, exploring its core purpose: empowering teams with the knowledge, tools, and processes they need to succeed and adapt in an ever-changing landscape.</p>
<p>Looking ahead to 2025, the conversation highlights the expanding role of enablement professionals as they become key partners in business growth and transformation. Whether you’re building an enablement function from scratch or optimizing an existing program, this episode has you covered with actionable insights.</p>
<p>And of course, the two discuss their “uncanned” takes on enablement, like “do you need sales experience to be a good enabler?”.</p>


Enablement Uncanned - Episode Eighteen

<h3>Sales Content Creation and Management Essentials</h3>
<p>In this episode of Enablement Uncanned, we dive into the essentials of sales content creation and management, exploring how modern enablement platforms are transforming the way sales teams access, personalize, and share content. Discover why so many reps struggle to find the right assets, how marketing can finally track content effectiveness, and the critical role of AI-powered tools in streamlining workflows. The discussion highlights real-world challenges—like scattered content, time-consuming updates, and the need for personalized buyer experiences—and offers actionable strategies to overcome them.</p>
<p>Tune in to learn how leading organizations are consolidating their content, leveraging intelligent search, and enabling reps with self-serve customization features that keep messaging on-brand while boosting productivity. Whether you’re looking to reduce wasted time, improve collaboration between sales and marketing, or gain deeper insights into content engagement, this episode delivers practical advice and proven solutions to help you elevate your sales enablement game. Don’t miss out on these must-know tips for building a future-ready sales content process!</p>


Enablement Uncanned - Episode Seventeen

<p>Discover the latest enhancements to Genie Assistant, now available as a sidebar or fullscreen experience throughout Bigtincan. Learn how new context-aware AI features help revenue teams work faster and smarter by automating tasks, generating content, and providing actionable insights right where you work.</p>
<ul>
<li>Boost Productivity Everywhere: Experience Genie Assistant&#8217;s seamless integration across Bigtincan, delivering context-aware AI suggestions and automating routine tasks to help teams work faster and smarter.</li>
<li>Instant Content Creation: Empower sellers, managers, and marketers to generate professional drafts, summaries, and communications instantly—reducing manual effort and freeing up time for higher-value activities.</li>
<li>Smarter Decisions, Less Effort: Leverage Genie Assistant&#8217;s expanded knowledge sources for tailored recommendations and insights, enabling users to take action quickly and confidently within their workflow.</li>
</ul>


What’s New in Genie Assistant?

<h4>Top Enterprise Enablement Concerns and Vendor Decision Drivers for Revenue Leaders</h4>
<p>What’s driving enterprise buyers to choose — or reject — enablement platforms?</p>
<p>This original report reveals what revenue leaders across industries are really prioritizing in 2025 — based on direct input from dozens of enterprise decision-makers. We analyzed anonymized responses from executives in sales, marketing, operations, IT, and enablement to uncover the trends shaping how companies choose, implement, and measure enablement platforms.</p>
<h4>Inside the report:</h4>
<ul>
<li>The <strong>top 6 enablement concerns</strong> for revenue leaders right now</li>
<li><strong>What decision-makers are actively looking for</strong> in enablement platforms — and what they’re avoiding</li>
<li><strong>How AI, content management, and personalization</strong> are influencing buying decisions</li>
<li><strong>Real data and feedback from CROs, CMOs, CIOs, and VPs</strong> at enterprise organizations</li>
<li>A <strong>comparison of how leaders evaluate vendors</strong> on maturity, usability, and ROI</li>
</ul>
<h4>Why it matters:</h4>
<ul>
<li><strong>Original insights</strong> from real enterprise leaders</li>
<li>Quantitative + qualitative data — <strong>not generic trends</strong></li>
<li><strong>Actionable recommendations</strong> to inform your enablement strategy</li>
<li>Built for C-suite and senior <strong>revenue leaders in sales, enablement, and marketing making high-impact tech decisions</strong></li>
</ul>


<p>Click the button below to view the report</p>


Voice of Customer Report 2025

<h4>A comprehensive analysis of the top Sales Enablement vendors — including strengths, innovations, and market direction.</h4>
<p>As the sales enablement space enters a new era driven by AI assistants, intelligent coaching, and agentic automation, Aragon Research evaluates the leading platforms transforming how organizations enable their revenue teams.</p>
<p>Download the full report to get a side-by-side comparison of vendors, strategic insights, and trends shaping the future of Sales Enablement.</p>
<h4>What’s Inside the Report</h4>
<ul>
<li><strong>Key Market Trends for 2025</strong><br />
How AI, mobile, and automation are reshaping sales enablement strategies.</li>
<li><strong>Vendor Evaluations and Positioning</strong><br />
A detailed look at each vendor’s capabilities, execution, and vision — and how they rank in the Globe.</li>
<li><strong>Technology Innovations to Watch</strong><br />
From intelligent sales assistants to scalable coaching and multilingual content delivery.</li>
<li><strong>Bigtincan Named a Leader — Again</strong><br />
Recognized for its mature AI suite, enterprise readiness, and innovations in seller automation.</li>
</ul>
<h4>Why Download This Report?</h4>
<p>Whether you’re evaluating platforms or looking to future-proof your enablement strategy, this report offers a clear, research-backed snapshot of the top players and emerging capabilities in the market.</p>


aragon-research-globe-for-sales-enablement-platforms-2025

Aragon Research Globe™ for Sales Enablement Platforms, 2025

How Bigtincan takes the hassle out of switching enablement platforms (and makes admins’ lives easier)

How to integrate HubSpot with your enablement platform (and get sales and marketing on the same page)

<h3>The GTM Gap is Real — And Enablement Can Fix It</h3>
<p>Sales, marketing, and product often march to different beats, leaving revenue on the table and buyers in the dark. Today, our host Jack Naish is joined by Ben Pearce, Strategic Growth Director, to detail how teams can challenge the status quo and approach enablement successfully by tackling misaligned messaging, siloed teams, and outdated enablement tactics.</p>
<p>Enablement isn’t just a buzzword, it’s a powerful tool that can bridge the go-to-market gap and ignite growth. The two unpack how modern enablement empowers teams to move as one, equipping sellers with the right tools, insights, and confidence to crush their targets. From actionable frameworks to stories of transformation, this episode will help guide your team to successfully implement enablement.</p>


Enablement Uncanned - Episode Sixteen

<h3>The Best Sales Touchpoints to Improve the Buyer’s Journey</h3>
<p>Ready to transform your sales process from ordinary to unforgettable? In this episode, we break down the most impactful sales touchpoints that move buyers from curious to committed—without the clichés. Discover how to create engaging, value-driven experiences at every stage of the journey, from that first cold call to the final handshake (or e-signature).</p>
<p>We’ll unpack:</p>
<ul>
<li>The art of the first impression: Why your opening move matters more than ever</li>
<li>Multi-channel magic: How blending calls, emails, and digital sales rooms keeps buyers engaged</li>
<li>Personalization at scale: Turning data into meaningful, memorable interactions</li>
<li>The power of real-time feedback: Using conversation intelligence and AI to fine-tune your approach</li>
<li>Collaboration that clicks: How commenting and shared spaces accelerate decisions and build trust</li>
</ul>
<p>Packed with real-world examples and actionable tips, this episode is your playbook for building buyer trust, shortening sales cycles, and closing with confidence. Whether you’re a seasoned seller or just starting out, you’ll walk away ready to trailblaze a buyer journey that stands out—and wins.</p>


Enablement Uncanned - Episode Fifteen

<h3>AI Changed the Buyer Journey — Now What?</h3>
<p>In this episode of Enablement Uncanned, Jack Naish is joined with Lisa Borg, SVP of Marketing at Acumen, who shares her perspective on the evolving role of marketing in driving business growth and customer engagement with a focus on the transformative impact of AI and its various tools and capabilities.</p>
<p>Lisa has formed a strong perspective on AI and how teams are using it on a day-to-day basis and what the long term impact is shaping up to be for sales, specifically for the buyer’s journey.</p>


Enablement Uncanned - Episode Fourteen

Business team on a morning briefing; business meeting and presentation in a modern office

Business presentation

Why is sales enablement important? 5 reasons and examples

5 best Dropbox alternatives for enterprise teams in 2025

Best sales engagement software to help sellers crush their quota

How to increase CRM adoption rates with sales enablement software

<h3>Revenue Enablement: A Holistic Business Approach</h3>
<p>In this episode, we explore the transformation happening within the enablement world, where we are seeing a shift from traditional sales enablement to holistic revenue enablement.</p>
<p>We discuss why enabling all customer-facing roles—not just sellers—is essential for delivering seamless buying experiences and driving growth. The discussion highlights how breaking down silos and aligning teams around shared goals turns enablement into a strategic business partner. Real-world examples show how AI-powered tools are revolutionizing productivity and engagement.</p>
<p>Leaders, get ready to embrace innovation and collaboration for future-forward success with these critical insights you should take note of.</p>


Enablement Uncanned - Episode Thirteen

<p>Listen to this exclusive conversation with Christiana Willocks of Locality, a Bigtincan customer and power user of AuthoringAI. Christiana shares her firsthand experience transforming channel enablement through artificial intelligence.</p>
<p>As a solo enablement leader, Christiana faced the challenge of scaling training and content creation without a large team. By embracing AuthoringAI, she has dramatically increased her output — producing training at 2-3 times her previous pace — while ensuring brand consistency and professionalism across all materials. Discover how AI tools have empowered her to act as a “virtual team,” enabling her to influence consistency and quality well beyond her own department.</p>
<p>Co-hosted by Steve Hendricks of Bigtincan, this interactive session explores:</p>
<ul>
<li>How AI-powered authoring tools like AuthoringAI streamline content creation, from instant voiceover generation to rapid translation and closed captioning</li>
<li>Real-world strategies for scaling enablement as a solo practitioner, including time-saving workflows and best practices</li>
<li>The unexpected benefits of AI, such as propagating brand consistency and extending your impact across the organization</li>
</ul>
<p>Whether you’re an enablement professional, a training leader, or simply curious about the future of AI in content creation, this webinar offers actionable insights and inspiration for teams of any size. Don’t miss this chance to learn how to do more with less — and to hear Christiana’s story of transformation and success.</p>


AI as Your Virtual Team: Enablement at Scale

<h2>AI as Your Virtual Team: Enablement at Scale</h2>


On-demand: AI as Your Virtual Team: Enablement at Scale

The top dos and don’ts for improving workplace communication

<h3>Sales Readiness at a Crossroads: Is Your Team Built to Win in Today’s Market?</h3>
<div class="p-rich_text_section">Today’s sales environment demands more than good instincts — it requires a team that’s ready to engage smarter, faster, and with consistency. This guide reveals where your team may be falling short and introduces a framework to help you assess and improve sales readiness across the board.</div>
<div></div>
<div class="p-rich_text_section">In this guide, you’ll learn:</div>
<ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0">
<li data-stringify-indent="0" data-stringify-border="0">The four pillars of readiness that form the foundation of a high-performing sales team.</li>
<li data-stringify-indent="0" data-stringify-border="0">The impact of delayed ramp time onrevenue.</li>
<li data-stringify-indent="0" data-stringify-border="0">How to use AI today to scale coaching, solve content creation and confusion, and sharpen performance.</li>
</ul>
<div class="p-rich_text_section">Take this <a href="https://www.bigtincan.com/sales-readiness-maturity-self-assessment/?utm_source=ebook&#038;utm_medium=landingpage&#038;utm_campaign=readiness_maturity_assessment" target="_blank" rel="noopener">2-minute Sales Readiness Maturity Assessment</a> to see how your team stacks up.</div>


<p>Click the button below to view the eBook</p>


Sales Readiness at a Crossroads: Is Your Team Built to Win in Today’s Market?

<h3>One Size Fits None: How to Actually Enable Sales by Sales Type</h3>
<p>Does one size fit all in enablement? In this episode of Enablement Uncanned, Jack Naish sits down with Hadia Madni, a leader in commercial excellence, to explore the evolving landscape of sales enablement in complex organizations.</p>
<p>Hadia shares her journey implementing enablement technology, the lessons learned from driving adoption, and why workflow-driven solutions are key to lasting impact. Hadia also shares her most “uncanned” takes on enablement, and explains why taking a “one size fits all” approach can quickly lead to frustrating results.</p>


Enablement Uncanned - Episode Twelve

The best sales touchpoints to improve your buyer’s journey

The 4-step playbook for managing sales content like a solutions marketer

2024-06-11_13h08_36.png

Introducing RolePlayAI: The AI sales simulator that ensures sellers are ready for anything 

10 ways Bigtincan uses Bigtincan

7 quick ways to align sales and marketing for GTM success

<h3>Where Does Your Generative AI Pull Answers From?</h3>
<p>In this episode of Enablement Uncanned, Mark and Sarah dig deep into the different types of data sources and knowledge scopes that generative AI can utilize, such as: company content, analytics, general language models, and approved external websites.</p>
<p>They highlight the importance of configuring these knowledge scopes to align with specific business needs and ensure that AI delivers relevant, accurate insights.</p>
<p>This episode also addresses practical business implications, like improving sales readiness, reducing onboarding time, and enabling scalable learning programs. Real-world examples illustrate how AI-driven tools like Bigtincan’s GenieAI help organizations streamline content management, automate repetitive tasks, and provide timely, data-driven recommendations—all while maintaining high standards for data privacy and governance.</p>


Enablement Uncanned - Episode Eleven

What is microlearning and how does it work?

<h2>Meet the Brand New Brainshark: True Readiness Starts Here</h2>


On-demand: Meet the Brand New Brainshark: True Readiness Starts Here

stairs

6 Cross-sell metrics every B2B sales leader should track

<h3>Are Sales Methodologies Dead? Rethinking Enablement for the Modern Buyer</h3>
<p>In this episode of Enablement Uncanned, Jack is joined by Lawrence Wayne O’Connor, a pro at building training that sticks.</p>
<p>The two explore the evolution of sales enablement, highlighting the shift from traditional sales support to a buyer-first, strategic discipline. Key topics include the adoption of tailored sales methodologies, the importance of clear and expert-driven playbooks, and the growing impact of AI in automating coaching and content creation.</p>
<p>If you’re an enablement leader looking for actionable strategies, this episode is for you.</p>


Enablement Uncanned - Episode Ten

What is a mobile sales tool?

<h2>Spring Forward: Unlocking Growth with Bigtincan&#8217;s Latest Innovations</h2>


On-demand: Bigtincan Spring Release 2025

<p>Spring is here, and so is a season of growth! Watch for an exclusive look into the Bigtincan Spring Release, where innovation meets opportunity.</p>
<p>Discover how our latest features are designed to transform your go-to-market processes, empower your teams, and elevate your customer engagements. From AI-driven coaching and real-time roleplay simulations to collaborative tools and enhanced email integrations, this release is packed with tools to help you grow smarter and faster. Be part of the journey as we cultivate the future of revenue enablement.</p>


spring-forward-unlocking-growth-with-bigtincans-latest-innovations

Spring Forward: Unlocking Growth with Bigtincan's Latest Innovations

<h3>Ten Hard Won Secrets for Engaging Reluctant Reps</h3>
<p>In this episode, we dive into ten secrets your team can use to help engage even the most reluctant reps. Kelly Mullins, Revenue Enablement Manager at Bigtincan, created a list of ten actionable strategies she’s developed from her vast experience in the field, designed to keep reps motivated, energized, and committed to ongoing learning. This episode explores how to connect training content directly to real seller challenges, leverage effective storytelling and scenario‐based exercises, and incorporate interactive elements — like gamification, peer coaching, and microlearning — to foster immediate application and retention.</p>


Enablement Uncanned - Episode Nine

Bigtincan Spring Release

<h3>Imposter Syndrome in Enablement: Credentials vs. Experience</h3>
<p>Enablement Uncanned sits down with Carley Fisher, Global Revenue Enablement Lead at GoCardless, for a candid chat about imposter syndrome in enablement. Carley shares her journey from marketing to sales to enablement, opening up about how real-world experience often matters more than formal credentials when it comes to building trust and driving impact. The conversation covers the challenges of feeling like an outsider, the importance of finding the right work environment, and practical ways to connect with teams and overcome self-doubt. Down-to-earth and honest, this episode reminds us that everyone feels like an imposter sometimes — but with the right support and mindset, you can turn that into your strength.</p>


Enablement Uncanned - Episode Eight

One glowing light bulb standing out from the unlit or dim bulbs on dark green pastel color background individuality and think different the business creative idea concepts 3D rendering

10 Sales training ideas that increase team readiness

How manufacturing companies can improve sales and training with extended reality: A practical guide

<h3>The Psychology of Selling: System 1 v System 2 Thinking</h3>
<p>This episode of Enablement Uncanned explores how the psychology of decision-making—specifically Daniel Kahneman’s concepts of System 1 (fast, intuitive thinking) and System 2 (slow, analytical thinking)—shapes success in sales enablement. Hosts Mark and Sarah discuss the myth of the purely rational B2B buyer, highlighting research that shows emotional, subconscious factors (System 1) often drive purchasing decisions, while logical analysis (System 2) is used to justify choices after the fact. The conversation moves from theory to practice, offering actionable strategies for sales professionals to engage buyers’ intuitive minds, such as building trust, creating positive first impressions, and designing memorable meeting experiences.</p>
<p>The episode also examines the transformative role of generative AI in sales. AI tools can automate and streamline System 2 tasks—like research, proposal writing, and data analysis—freeing salespeople to focus on high-value, human-centered activities that foster relationships and trust. Listeners are encouraged to reflect on their own sales processes and consider how leveraging AI can help them spend more time on the “human stuff” that truly moves deals forward. The episode concludes with practical takeaways for integrating psychological insights and AI into smarter, more effective sales strategies.</p>


Enablement Uncanned - Episode Seven

<p>The Brainshark you know and love is evolving to ensure your team is truly ready for anything.</p>
<p>Watch for an inside look at Bigtincan Readiness, the next generation of Brainshark that’s more agile, AI-powered, and outcome-focused than ever.</p>
<p>In this session, we walk through powerful updates that make it easier for enablement teams and sales managers to scale coaching, modernize content creation, and prove impact — all while saving time and staying on brand. You’ll see what’s new (and what’s going away), including:</p>
<p>• A smarter approach to content creation with Modern Authoring and AuthoringAI<br />
• Scalable, AI-powered practice tools like CoachingAI and RolePlayAI that simulate real customer conversations<br />
• How Virtual Coach gives reps feedback they can trust — without adding to manager workload<br />
• The role of Scorecards in tying readiness activities directly to revenue outcomes</p>
<p>Whether you’re already using Brainshark or just curious about what’s possible, this session will show you how the new Bigtincan Readiness helps your team move faster, train smarter, and drive real results.</p>


Meet the Brand New Brainshark: True Readiness Starts Here

<h2>The Engagement Factor: Unlocking Channel Sales Potential</h2>


On-demand: The Engagement Factor: Unlocking Channel Sales Potential

Business people shaking hands in the office. Group of business persons in business meeting. Two entrepreneurs on meeting in board room. Corporate business team on meeting in modern office. Female manager discussing new project with her colleagues. Company owner on a meeting with her employee in her office.

Handshake for the new agreement

Top 5 coaching tips for sales managers, plus how to get started

Close-up portrait of his he nice attractive cheerful cheery glad bearded guy, chatting 5g app wireless connection playing game isolated over bright vivid shine red background

Close-up portrait of his he nice attractive cheerful cheery glad bearded guy chatting 5g app wireless connection playing game isolated over bright vivid shine red background

Bigtincan gives its sales readiness solution Brainshark a new look for improved customer experience

<h3>From Door-to-Door Sales to Partner Success: Being a Catalyst for Revenue Growth</h3>
<p>In this episode of Enablement Uncanned, host Jack sits down with Phil Laslett, founder of Move Forward Consulting and a veteran in tech sales, alliances, and enablement. Phil shares his unconventional journey from selling books door-to-door in the US—dodging dogs and facing rejection—to leading partner enablement strategies that help tech companies drive real revenue growth. The conversation digs into why most partner enablement programs fizzle out, the importance of building confidence at every level, and how focusing on the right partners can make all the difference. Phil also talks about his work as a children’s author and how the lessons he teaches kids about confidence and resilience apply just as much to sales teams.</p>


Enablement Uncanned - Episode Six

Channel sales

<h3>To GPT or Not to GPT: Navigating Generative AI in Sales</h3>
<p>In this episode of Enablement Uncanned, we tackle the buzzworthy topic of generative AI and its growing role in sales. From writing emails to prepping for meetings, AI is proving to be a game-changer—but it’s not without its challenges. Why are salespeople slower to adopt AI compared to other professions? How do you use it without losing the personal touch that’s so critical in building customer relationships?</p>
<p>We’ll break down the practical ways sales teams are using AI right now, like speeding up research and crafting better pitches, while also highlighting where caution is key—such as avoiding over-automation or mishandling sensitive data. Plus, we’ll share some real-world tips on how to strike the perfect balance between leveraging AI for efficiency and staying human where it matters most.</p>
<p>If you’ve been curious about how to make AI work for you without it taking over, this episode is packed with insights, laughs, and actionable advice. Tune in and let’s figure out this whole “to GPT or not to GPT” thing together!</p>


Enablement Uncanned - Episode Five

<h3>The Future of Work: AI, Sales Skills, and Enablement</h3>
<p>In this insightful episode of Enablement Uncanned, host Jack sits down with Natasha Lindsey, Director of Sales Enablement and Channel Development at Jabra, to explore the transformative impact of AI on sales and the future of work. Natasha shares her unique perspective as a seasoned sales professional turned enablement leader, offering actionable insights into how organizations can effectively integrate AI into their workflows.</p>
<p>This episode is packed with actionable strategies for sales leaders, enablement professionals, and organizations looking to harness the power of AI while maintaining the human touch in customer interactions. Natasha’s reflections on change management, adoption challenges, and the evolving role of technology in sales provide a balanced perspective that resonates across industries.</p>
<p>Don’t miss this engaging discussion on how AI is shaping the future of work—and what it means for sellers striving to stay ahead in an increasingly digital world.</p>


Enablement Uncanned - Episode Four

<h3>Nine Tips for Solo Sales Enablement Leaders</h3>
<p>In this episode of Enablement Uncanned, AI podcasters Mark and Sarah discuss the world of being a solo sales enablement leader, sharing insights and strategies for success. From leveraging peer learning and prioritizing tasks to harnessing technology and building an enablement army, this episode is packed with practical advice for solo enablement professionals.</p>
<p>Discover how to streamline content creation, scale coaching efforts, and stay motivated in a demanding role. Whether you’re looking to survive or thrive, this deep dive offers actionable tips and inspiration to transform your sales team and drive results.</p>


Enablement Uncanned - Episode Three

<h3>Challenges Managers Face with Sales Coaching</h3>
<p>Join us on Enablement Uncanned, a no-fluff, vendor-agnostic podcast, as we dive into the world of sales enablement with our guest, Kunal Pandya. Kunal is a renowned figure in the enablement sector, serving as the founder of Sales Velocity Labs and VP of Revenue Enablement at Core Search. In this episode, we explore the challenges of sales coaching, discussing why it’s often deprioritized and how it impacts revenue.</p>
<p>Kunal shares insights from his extensive experience, highlighting the importance of data-driven strategies and the need for effective coaching to drive sales performance. Tune in for a deep dive into the complexities of sales coaching and how to overcome them.</p>


Enablement Uncanned - Episode Two

<h3>Becoming a Trusted Advisor with Arup Chakravarti</h3>
<p>In this episode of Enablement Uncanned, host Jack sits down with Arup Chakravarti, a go-to-market consultant, to talk about building trust in B2B sales. With decades of experience in sales enablement, operations, and analytics, Arup shares his insights on becoming a trusted advisor in an increasingly complex business landscape.</p>


Enablement Uncanned - Episode One

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Introducing Actions for Scorecards: Automate learning paths and follow-up while keeping content fresh

The 8 factors that will make prospects trust you

The best Microsoft SharePoint alternatives for sales-driven organizations

<p>Have you ever struggled to get your selling partners genuinely excited about your products? You&#8217;re not alone. Watch a candid conversation with Anthony Keliinoi, Head of Sales Enablement, Winnebago, who has developed a fresh approach to supporting channel sellers. Having once been in the same shoes as the people he now enables, Anthony’s insider perspective allows him to tailor solutions that truly resonate with his sellers.</p>
<p>Anthony shares his personal journey of transforming how he helps authorized sellers succeed:</p>
<p>• What wasn&#8217;t working: The traditional methods of training and information sharing that just didn&#8217;t stick.<br />
• The challenges: Sellers struggled to access the right details when talking to customers, and standing out in a crowded market was tough.<br />
• What changed: Moving away from dull manuals to tools that sellers actually want to use, making product information easy to find and understand, and adding a touch of AI to help sellers build meaningful person-to-person relationships.<br />
• Real results and lessons: Why fostering genuine engagement is crucial for adoption and long-term success and how.<br />
• Practical advice: Anthony will share actionable tips for improving channel partner support.</p>


the-engagement-factor-unlocking-channel-sales-potential

The Engagement Factor: Unlocking Channel Sales Potential

7 powerful ways sales reps are using Bigtincan to stand out from the competition

5 ways enablement teams can use Bigtincan every day to save time and get better results

<h1 class="w-full text-h1 text-h2 md:">3 Content KPIs CMOs Need to Be Using in 2025</h1>


On-demand: 3 Content KPIs CMOs Need to Be Using in 2025

<p>Marketing teams are facing mounting pressure to demonstrate their impact on revenue. Yet, content — a vital asset — is often overlooked or misconstrued in ROI conversations.</p>
<p>In this webinar, Bigtincan’s CMO, Pam Dearen, uncovers the three critical content KPIs that enable you to connect content to revenue and secure marketing&#8217;s strategic position as a driver for growth.</p>
<p>Watch this webinar to learn:<br />
• The most pressing challenges facing marketing teams today and how to overcome them<br />
• Why most marketing content goes unused and how to fix it<br />
• Three essential content KPIs marketing leaders should watch (and share with their C-Suites)<br />
• Actionable next steps to improve your content strategy and get the highest possible return on your team’s efforts</p>
<p>Don&#8217;t miss this opportunity to prove your marketing&#8217;s value.</p>


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