Bigtincan and Showpad empower 2,000+ sales organizations around the world.

Welcome to a new chapter in revenue effectiveness.

Together, Bigtincan and Showpad are delivering the industry’s most advanced AI-powered enablement platform — connecting every part of the sales motion with intelligence, scale, and measurable growth for teams around the world.

What analysts are saying
"The merger of Showpad and Bigtincan represents a watershed moment for the sales enablement market. By uniting complementary strengths in content, readiness, and AI, the combined company is poised to deliver on the market's unmet demand for AI-centric sales enablement platforms that are easier to deploy, simpler to use and more impactful for revenue teams worldwide."
Jim Lundy , Founder and Lead Analyst
Aragon Research
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Why this merger matters.

By combining two proven leaders in enablement, we’re uniting content, readiness, engagement, and intelligence into one AI-powered platform built for field-driven organizations. This merger creates a new standard for revenue effectiveness — delivering faster innovation, greater global scale, and a more complete platform for lasting growth and customer value.

Accelerated innovation, built for what’s next in enablement

While others are slowed by fragmentation, our merger positions us to move faster — bringing you continuous innovation powered by AI. You gain a partner built to anticipate change, deliver advanced capabilities, and keep your teams ahead of shifting buyer expectations.

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The power of a comprehensive solution

Together, Bigtincan and Showpad bring content, readiness, engagement, and intelligence into a single solution with fully integrated AI that drives revenue effectiveness — making every action more impactful and delivering measurable ROI across every customer interaction.

Built for the realities of field selling

Sustainable revenue growth depends on consistent execution across distributed teams. Our platform is purpose-built for high-value, multi-stakeholder field sales — driving stronger alignment, visibility, and performance across your direct sellers and channel partners.

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Combined expertise expertise for greater scale

By joining two proven SaaS leaders, we deliver global reach, trusted innovation, and expanded capabilities. Our merger strengthens operational stability and strategic depth, empowering your organization to achieve revenue effectiveness and sustainable worldwide growth.

Hear from Bigtincan and Showpad customers.

Grégory Quelin headshot
“Of all the tools we’re using, Showpad is the quickest way to transfer knowledge.”
Grégory Quelin
Head of Customer Experience and Sales Effectiveness at Georg Fisher
Nia Wachuku headshot
“Bigtincan allows us to be so much more efficient with the information we are cascading out into the field.”
Nia Wachuku
Sr. Retail Training Specialist at Fabletics
Wouter Bonte heashot
”The feedback is really positive; Showpad enables sellers to be faster and more accurate.”
Wouter Bonte
Former VP of Sales at Barco
Matthew Wright headshot
“Using Bigtincan is incredibly empowering… We can accelerate the speed to effectiveness as a business.”
Matthew Wright
VP of Global Professional Education at Allurion
Meghan Martell headshot
”We can’t imagine life without Showpad.”
Meghan Martell
Head of Marketing at Bruker Applied Mass Spectrometry
Zach Buckner headshot
“We were able to catapult our sales team forward much faster than if they didn’t have this unified tool.”
Zach Buckner
Executive VP of Marketing at Hörmann America

Backed by world-class investment partners.

Read our press release
Vector Capital is a leading San Francisco-based investment firm focused on transformational investments in middle-market technology and technology-enabled businesses. Founded in 1997, Vector manages more than $4 billion of capital across credit and private equity strategies on behalf of a high-quality group of global limited partners. For nearly 28 years, Vector has combined technology investments with operational transformation to deliver breakthrough results.
Insight Partners is a leading global venture capital and private equity firm investing in high-growth software companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 875 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Their mission is to find, fund, and work successfully with visionary executives, providing them with practical, hands-on growth expertise to foster long-term success.
On-demand Webinar

New Year, Next Chapter: Redefining Revenue Effectiveness for 2026

Watch for a first look at the power and possibility of the recent Showpad and Bigtincan merger. Get ahead of your 2026 business goals by hearing from our joint leadership team about our product plans and combined AI capabilities — all engineered to strengthen your revenue team’s effectiveness.

Watch now
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Schedule your personalized demo of Bigtincan