Thermo Fisher Scientific’s Life Technologies Brand Drives Productivity in the Field Using bigtincan hub
Eliminates content overload making field teams smarter and more effective when on location with customers and prospects
BOSTON – May 13, 2014 – bigtincan, a leader in mobile content enablement, today announced that Waltham, Massachusetts-based biotechnology company, Thermo Fisher Scientific, has deployed bigtincan hub to more effectively deliver corporate content to the field sales teams that manage their Life Technologies brand portfolio of products, dramatically increasing the productivity of their mobile workforce. bigtincan’s technology is helping the company reduce content overload and streamline the content production process by analyzing and providing insights around which content is being used most frequently in the sales process. bigtincan hub is a single unified solution that securely delivers the right content to the right users at the right time and location – on any mobile device.
Chris O’Leary, who leads global sales force effectiveness programs for the Life Technologies brand at Thermo Fisher Scientific said, “The knowledge and skills of the Life Technologies brand sales force has been a strong differentiator in the market. Our goal is to ensure our sales force can always provide our customers with the best experiences possible. That means we must be extremely adept at harnessing mobile capabilities so our field team has the most relevant content and real-time resources when they need it most. bigtincan hub allows us to do that through a single, compelling user interface, while providing us with a feedback loop on how our content is resonating in the field. Adoption of this solution was easy to justify because we saw the value immediately.”
According to an EMI Industry Intelligence Report, technology sales professionals spend five hours looking for marketing collateral, and an additional four hours searching for customer information outside of the organization every week. That lost time translates into lost sales productivity and is a challenge that plagues organizations, worldwide. bigtincan hub addresses this challenge by providing intelligent insight into the utilization and the value of content, while enabling knowledge to be shared across teams through the creation of expert networks.
“Industry research has shown that roughly 70 percent of content created by B2B marketing teams is never used in the field, that number is staggering and makes for a significant waste of resources,” said Patrick Welch, COO and President of bigtincan. “By implementing bigtincan hub, Thermo Fisher Scientific’s Life Technologies brand is able to provide their field team with a more effective way to get the content they need, when they need it, no matter where they are. Each time a new deal closes, bigtincan hub is able to provide very specific insights as to what information was used in the process so that knowledge can be shared and the process replicated across the organization.”
bigtincan has transformed the way business is done on mobile devices. The company’s innovative mobile content enablement solution, bigtincan hub, is a unified set of productivity tools that enables users to securely and effectively engage with the right content at the right time in the right location – no matter where the content resides. bigtincan provides intelligent insights around the interaction, utilization and value of content within an organization, while providing unprecedented control and governance over content usage and sharing. Founded in 2011 with headquarters in Boston, MA and regional offices in Paris, Singapore and Sydney, the company has customers across a variety of industries including: government, healthcare, financial services, manufacturing retail and technology. For more information, please visit www.bigtincan.com/ or follow @bigtincan on Twitter.
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