Gartner Recognizes Bigtincan in Three Hype Cycle Reports
BOSTON, Mass. – September 22, 2015 – Bigtincan, a leader in mobile content enablement, today announced that it has been identified as a sample vendor in three of Gartner’s 2015 Hype Cycle reports including “Hype Cycle for CRM Sales, 20151,” “Hype Cycle for Social Software, 20152” and “Hype Cycle for Unified Communications and Collaboration, 20153.” Bigtincan was named in the Digital Content Management for Sales category for the Hype Cycle for CRM Sales, 2015 and the Mobile Collaboration Hubs category in both the Hype Cycle for Social Software, 2015 and the Hype Cycle for Unified Communications and Collaboration, 2015.1,2,3
According to Gartner’s Hype Cycle for CRM Sales, 2015, “Some companies have found that sales content can be a significant competitive advantage when developed, delivered and used effectively.”1 Bigtincan’s innovative mobile content enablement platform, the Bigtincan hub provides critical visibility to bridge the communication gap and improve collaboration between marketing and sales, helping marketing teams better understand which content is being used, when and how, while arming sales teams with critical insight into which content is resonating with prospects and providing the highest return on investment.
In addition, according to Monica Basso, research vice president at Gartner, “The availability of mobile collaboration hubs will raise mobile workers’ productivity and engagement within the workplace, and externally with customers and partners.”2,3 Since Bigtincan hub is an integrated platform, users don’t have to switch between fragmented applications to complete tasks and organizations have control over and can track the use of content.
“Today’s mobile workforce faces information overload and therefore struggles to find relevant content when and where they need it,” said David Keane, Bigtincan founder and CEO. “Companies must offer solutions that deliver content in context, enable collaboration and provide visibility into content usage. We feel being recognized by Gartner in three hype cycles underlines the value Bigtincan provides its customers by offering a mobile-first solution that addresses critical content and collaboration needs.”
Bigtincan hub puts content into context, securely delivering the right content to the right user based on role, time, location, association and/or event with all the automation and tools needed to engage with content in one integrated platform. Companies benefit from Bigtincan’s insight into the utilization and value of content so that sales and marketing teams can understand what works and what doesn’t and replicate expert behavior across the entire group.
For more information on the Bigtincan hub, visit http://www.bigtincan.com/product.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1 Gartner, Inc. “Hype Cycle for CRM Sales, 2015” by Robert Desisto, Tad Travis, July 13, 2015.
2 Gartner, Inc. “Hype Cycle for Social Software, 2015” by Nikos Drakos, Jenny Sussin, July 27, 2015
3 Gartner, Inc. “Hype Cycle for Unified Communications and Collaboration, 2015” by Sorell Slaymaker, Bjarne Munch, July 21, 2015.
Bigtincan transforms the way that sales and service organizations access, interact with, present and collaborate on content, as well as how they engage with customers when using their mobile devices. The company’s innovative mobile-first content enablement platform, Bigtincan hub, puts content into context, securely delivering the right content to the right user based on role, time, location, association and/or event with all the automation and tools needed to engage with content in one integrated platform. With Bigtincan, organizations can deliver an unprecedented customer-first experience for workforces that rely on their mobile devices to be productive. For more information, please visit www.Bigtincan.com or follow @Bigtincan on Twitter.
fama PR for Bigtincan
Deena Kimball, +1 617-986-5018