Gartner Includes Bigtincan in Market Guide for Digital Content Management for Sales
BOSTON, Mass. – July 28, 2015 – Bigtincan, a leader in mobile content enablement, today announced that it has been identified as a representative vendor in the Gartner “Market Guide for Digital Content Management for Sales” report. Gartner identified Bigtincan as a representative vendor for four of the five functionalities evaluated in this research, including content repository, content delivery, content analytics, and sales process integration. 1
According to Gartner, “Digital sales content management applications encompass repositories, authoring tools, collaborative environments, and interfaces for publishing, versioning, and presenting collateral to help salespeople develop and close business.”1
Bigtincan’s innovative mobile content enablement platform, Bigtincan hub, puts content into context, securely delivering the right content to the right user based on role, time, location, association and/or event with all the automation and tools needed to engage with content in one integrated platform. Companies benefit from Bigtincan’s insight into the utilization and value of content so that sales and marketing teams can understand what works and what doesn’t and replicate expert behavior across the entire group.
“At Bigtincan, we’re constantly innovating our technology to ensure that our customers can find relevant content in their mobile moment of need, regardless of the device they are using or where they are,” said David Keane, Bigtincan founder and CEO. “We believe our inclusion as a representative vendor in the Gartner Market Guide validates our success, particularly in the predictive analytics space, in recommending content in context and enabling sales teams to effectively engage with prospects and clients.”
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1 Gartner, Inc. “Market Guide for Digital Content Management for Sales” by Tad Travis, Todd Berkowitz, June 30, 2015.
Bigtincan transforms the way that sales and service organizations access, interact with, present and collaborate on content, as well as how they engage with customers when using their mobile devices. The company’s innovative mobile-first content enablement platform, Bigtincan hub, puts content into context, securely delivering the right content to the right user based on role, time, location, association and/or event with all the automation and tools needed to engage with content in one integrated platform. With Bigtincan, organizations can deliver an unprecedented customer-first experience for workforces that rely on their mobile devices to be productive. For more information, please visit www.bgtincan.com or follow @bigtincan on Twitter.
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