Bigtincan Delivers Holistic Solution That Meets Evolving Customer Needs

BOSTON, MA (August 24, 2023) — Bigtincan® (ASX:BTH), the global leader in revenue enablement automation, today announced it has been recognized as a Representative Vendor in the 2023 Gartner Market Guide for Revenue Enablement Platforms[1] for the ninth consecutive year.

Gartner segments the revenue enablement platform market into eight capability categories. The categories include digital content management, learning/training, coaching, analytics and engagement, integration and platform, machine learning (ML), conversation intelligence, and digital sales rooms.

Per the report, "Revenue enablement platforms unite sales, customer-facing enablement and revenue functions. They encompass revenue-generating roles including customer success, marketing, partners and presales. The platforms have capabilities for digital content, learning and coaching as well as machine learning and conversational intelligence for skill building. They integrate with sales force automation (SFA) or marketing automation platforms, feature buyer engagement analysis, and measure and build role skills and competencies that improve commercial execution.”

"We believe being recognized as a Representative Vendor in the Gartner Market Guide is a tremendous achievement and testament to the tireless efforts of our entire team. At Bigtincan, we strive to set new standards in revenue enablement and sales automation, and feel this recognition reaffirms our dedication to driving success for our customers" said Pam Dearen, SVP of Marketing at Bigtincan. “The innovative, AI-driven technology we have embedded throughout the platform empowers all customer-facing teams to prepare for and deliver highly-personalized customer interactions that result in accelerated sales cycles, increased customer retention and ultimately, unprecedented revenue growth. We remain dedicated to pushing the boundaries of innovation and customer success, and this accolade reinforces our mission to shape the buying experience of the future."

In the past year, Bigtincan has released hundreds of new product features and capabilities to support our thousands of customers around the globe, including nearly a quarter of the Fortune 500. Organizations may choose any combination of capabilities to best suit the needs of their internal revenue teams and channel partners today and in the future. Bigtincan implementations include personalization for process and branding, interactive content such as HTML5 and augmented and virtual reality, digital and virtual sales rooms, and AI innovations that measurably improve productivity.
According to the Gartner report, "By 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven decision making, using technology that unites workflow, data and analytics." In addition, "Revenue enablement platforms continue to strengthen their core capabilities. The market share for sales enablement for 2022 was approximately $1.77 billion reflecting growth of 35.7% from 2021. Gartner expects continued solid growth in this area."

To learn more about Bigtincan, visit

[1] Gartner, "Market Guide for Revenue Enablement Platforms," Melissa Hilbert, Elizabeth Beard, Doug Bushée, Guy Wood, Bill Yetman, August 14, 2023.
*This report was previously titled the Market Guide for Sales Enablement Platforms from 2019-2021 and Market Guide for Digital Content Management for Sales from 2015-2018.

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About Bigtincan
Bigtincan is helping the world’s leading brands facilitate the buying experience of the future. Everything we offer is designed to be smart, flexible, and easily adapted to unique business processes with highly personalized experiences that people and brands love. We’re on a mission to help companies deliver branded buying experiences that are engaging, personalized, provide value and guide people to the best decisions with confidence. Innovative companies like Nike, AT&T, Prudential, Merck, Starwood Hotels, Winnebago and Clorox trust Bigtincan to enable customer-facing teams to intelligently prepare, engage, measure and continually improve the buying experience for their customers. For more information about Bigtincan (ASX: BTH), visit: or follow @bigtincan on X.

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Denise Iverson
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