Session to Focus on the Impact of Artificial Intelligence (AI) and Machine Learning on Sales Enablement and Marketing Strategies

BOSTON, Mass. – October 12, 2016 – Bigtincan, the leading mobile, AI-powered sales enablement platform provider, today announced its CEO and co-founder David Keane will present on how AI and machine learning is transforming the sales industry during its VIP lunch at Forrester’s B2B Marketing 2016. At the Forrester event, attendees will learn how to navigate the rapidly changing B2B environment and create the right sales enablement vision across a mix of marketing and sales channels.

In his VIP lunch presentation, “Sales Transformation Using Machine Learning and AI,” Keane will explain how organizations can empower salespeople with data-driven techniques and improve win rates with machine learning and AI. This data-driven approach to sales can help organizations take the “black art” out of successful selling, and help unveil experts’ secrets across an organization by identifying repeatable behaviors.

What:              Sales Transformation Using Machine Learning and AI

When:             Tuesday, October 18, 2016 at 12:40 p.m. – 1:40 p.m.

Where:            Trump National Doral, Miami, FL

In addition to the session, Bigtincan is participating at the event as an Emerging Pavilion sponsor. To learn more about the company’s AI-powered sales enablement platform, Bigtincan Hub, please visit Kiosk K in the Emerging Pavilion.

About Bigtincan

Bigtincan helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. Leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. Headquartered in Boston, Massachusetts, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform please visit or follow @bigtincan on Twitter.