Bigtincan Named in Gartner’s Market Guide for Digital Content Management for Sales
Report Lists Bigtincan as a Representative Vendor, Meeting All Identified Capabilities and Supporting All Industry Verticals
Boston — October 19, 2018 — Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation, today announced it has been recognized as a Representative Vendor in all six of the capabilities defined by Gartner as part of the October 2018 Market Guide for Digital Content Management for Sales. In addition to meeting all defined capabilities, Bigtincan was also listed in the report as supporting customers in all 13 listed industry verticals.
Gartner defines six capabilities of digital content management for sales as content repository management, content development, content delivery, content usage analytics, sales process integration, as well as integration and sales enablement platform.
“In today’s mobile-first, digital age, sales reps need to have access to the right content and assets from anywhere, and in real-time,” said David Keane, Bigtincan co-founder and CEO. “With this in mind, digital content management is now more critical than ever in powering the success of sales teams. We are thrilled to once again be recognized by Gartner as a Representative Vendor in their 2018 report. We believe this recognition further validates our mission – leveraging an AI approach to empower sales and marketing teams to engage with prospects in a meaningful way, and ultimately drive revenue.”
According to Gartner, “Digital content management for sales (DCMS) applications encompass repositories, authoring tools, collaborative environments and interfaces for publishing, versioning and presenting content. These applications help many content owners distribute key sales-oriented and customer-facing materials to salespeople (both direct and indirect), who use these materials to more efficiently and effectively develop and close business. DCMS applications improve the delivery of internal- and external-facing content to salespeople. They support objectives such as improving engagement with prospects and clients, increasing win rates, increasing deal velocity and growing deal sizes. Commonly used to support long-cycle B2B and B2C sales processes, they also apply to indirect sales processes, such as detailing merchandisers on the retail selling floor.”
Bigtincan is the industry’s first AI-powered sales enablement platform that arms the intelligent salesforce with the tools needed to transform customer engagement. The platform leverages automation and AI to deliver content and information that helps teams learn faster, sell smarter and be more productive across a widespan of industries including high tech, life sciences, manufacturing and retail. By allowing for an individualized approach, Bigtincan helps sales teams learn and measure success every step of the way to keep them on track for revenue growth.
This recognition follows several recent recognitions for the company, including being named a Strong Performer in the Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018, recognition from the MarTech Breakthrough Awards for its innovative sales enablement solution, and selection as a Bronze winner for Sales Enablement by the Stevie Awards earlier this year. A complimentary copy of the Gartner “Market Guide for Digital Content Management for Sales” report is available for download here.
To learn more about Bigtincan and Bigtincan Hub, visit www.bigtincan.com.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. Leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit www.bigtincan.com or follow @bigtincan on Twitter.
PAN Communications for Bigtincan
Emily Featherston, 617-502-4300