New capabilities expand Deep Research, sales simulations, and buyer-seller collaboration

Boston, MA, November 3, 2025 – Bigtincan, a pioneer in AI-native revenue effectiveness, proudly announces its Fall Release featuring a comprehensive suite of new capabilities. The release focuses on helping customer-facing teams work smarter with advanced AI tools, more intuitive interfaces, and enhanced collaboration features.

“With this release, we’re helping customers focus on the future by putting more control, insight, and adaptability in their hands,” said Kent Erickson, SVP of Product Management at Bigtincan. “For us, enablement isn’t just about what’s happening today — it’s about setting teams up for what’s coming next.”

GenieAI Deep Research

The new GenieAI Deep Research capability, included with Genie Assistant Pro, helps lean teams quickly synthesize large volumes of information into comprehensive, actionable reports. Instead of spending hours manually hunting through web resources, users can generate detailed multi-section deliverables like competitive intelligence dossiers, strategic account briefs, and industry trend analyses.
"Deep Research addresses a critical pain point for busy sales and marketing professionals," said Sandra Cantor, Director of Product Marketing at Bigtincan. "It pulls from resources across the web – configurable to trusted sources or unlimited web search – and your approved internal content to create structured reports that help teams move from questions to recommendations faster."

Enhanced RolePlayAI

RolePlayAI takes a major leap forward with real-time conversational realism. Gone is the "push to talk" format – representatives can now engage in dynamic, natural conversations where the AI can even interrupt, just like real customers do. Teams can now set goals and objectives that can remain visible during practice sessions, and roleplays appear as a separate activity type from coaching in Scorecards for clearer performance tracking.

"Practice makes perfect, but only when it mirrors reality," noted Cantor. "These enhancements create more authentic learning scenarios that better prepare teams for actual customer conversations."

Platform and Learning experience

The Fall Release completes the transition to a unified Bigtincan Access experience, providing seamless login across all Bigtincan solutions with enhanced security through multi-factor and delegated authentication. Admins can now set default landing solutions for users and apply consistent branding across the platform.

The Readiness Content Player (also called Brainshark) has also been updated to make refreshing and repurposing learning content even easier. Authors can now make assessments more professional and polished with a modern look and feel for question slides, customize course and curriculum thumbnails shown in Content pages, export presentations to PowerPoint for bulk editing, and quickly duplicate slides – significantly reducing content creation time.

Digital Sales Room and integration enhancements

Digital Sales Rooms now feature contextual commenting on files, allowing selling and buying teams to address concerns as they arise through threaded discussions. Email notifications for comments and a centralized comment feed improve collaboration and responsiveness.

For teams using Outreach, a new add-in enables finding and sharing content directly within the platform. Users can quickly locate files with powerful search capabilities, attach content to emails with a single click, access marketing-approved templates, and gain insights into prospect engagement – right in their flow of work.

All features from the Fall Release are available as of November 3 to both new and existing customers according to their implementations. To learn more about how these new capabilities can help your team work smarter, visit Bigtincan's website or register for the public Fall Release webinar on November 5, 2025.

About Bigtincan

Bigtincan is powering the future of field selling. As part of the Showpad | Bigtincan organization, we unite content, readiness, collaboration, and intelligence into a single AI-powered revenue effectiveness solution purpose-built for physical goods industries — helping distributed teams sell smarter, faster, and together.

Built on Showpad’s trusted content and account collaboration foundation and enhanced by Bigtincan’s AI-driven readiness — Brainshark, AuthoringAI, RolePlayAI, Genie Assistant — leading brands like Nike, Winnebago, and Clorox trust us to prepare, engage, measure, and continually improve every customer interaction. Learn more at bigtincan.com.

Media Contact
Denise Iverson
Bigtincan
+1 (617) 981-7557
marketing@bigtincan.com