Integration for an Industry First offering Cements Leadership in Sales Enablement Market

Waltham, MA -- September 5, 2019 -- Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation,  today announced the acquisition of AsdeqLabs, whose platform provides support for field-based employees and mobile service capabilities, helping to usher in the next evolution of service enablement and customer engagement for revenue accountability.

With AsdeqLabs, Bigtincan strengthens its revenue enablement platform by expanding its content management and collaboration solutions to support customer engagement initiatives for service technicians, field engineers and mobile customer support technicians. These capabilities will help companies drive a holistic strategy to improve customer hand-offs and optimize their customers’ experiences with accountable revenue results.

AsdeqLabs is a next generation service enablement solution that ensures secure and automatic delivery of documents and data collection on field employees’ devices. Its proprietary AsdeqForms is a fully mobile and cloud-based solution that removes paper-based processes to collect data in the field and sync it directly to existing backend business systems. As a result, field workers and mobile service technicians are more productive when onsite with their customers through reduced error rates and lowered administrative overhead.

“The acquisition of AsdeqLabs expands Bigtincan’s capabilities in sales enablement as well as the growing field of revenue enablement across the enterprise,” said David Keane, Co-founder and CEO of Bigtincan. “Their technology and team strengthen Bigtincan’s ability to deliver a world-class experience for our end users including sales, field services and customer support technicians on the go.”

Today, customer expectations of B2B interactions are becoming closer to those of B2C, and organizations are now under more pressure than ever to be nimble, responsive and personalized. According to SiriusDecisions, investing in customer engagement and retention establishes a better path to growth and retention for customers. To help meet these elevated customer expectations, SiriusDecisions also predicts an increase in the adoption of customer engagement technologies and platforms – such as customer data platforms, customer success management technologies and customer advocacy software – that integrate into existing sales and marketing technologies and tools. These platforms aligned with the reorganization of sales and marketing and rearrangement of sales operations, marketing operations and customer success to achieve revenue operations, provides operations leaders, and customer facing teams, with an opportunity to elevate their responsibility and strategic value to the organization.

“Joining forces with Bigtincan reinforces our shared commitment to customer engagement,” said Mike Nermut, CEO of AsdeqLabs. “It’s an honor to have this vision shared through the wider industry via this acquisition.”

AsdeqLabs adds additional experienced software development resources that will expand Bigtincan’s presence in Australia and throughout the Asia Pacific region. All team members will be retained and integrated into Bigtincan’s Australian workforce. AsdeqLabs marks the second acquisition for Bigtincan in 2019, following the acquisition of Veelo, a pioneer in sales enablement.

To learn more about Bigtincan and Bigtincan Hub, visit

About Bigtincan

Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s leading AI-powered revenue enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers & prospects and encourages team-wide adoption. Leading brands including AT&T, Thermo Fisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity and fuel customer engagement. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit or follow @bigtincan on Twitter.

About AsdeqLabs

AsdeqLabs is an Australian software company established in 2011. AsdeqLabs brings together the talents of a highly experienced team of entrepreneurs, technologists and business experts. Individually, the AsdeqLabs senior management group have led some of Australia’s most successful national and international IT organizations, with significant experience in the United Kingdom and the United States.


PAN Communications
Kathryn McMahon