Sales enablement software explained
Sales enablement is the new hot trend in sales that has been building steadily for years. Enablement is based on the simple idea that companies need to give sellers more time to concentrate their activities working directly with buyers and prospecting instead of all other non-core selling activities.
"Enablement" means many different things to many companies and, at scale, is a daunting task. Sales enablement software helps organizations to automate, scale, and streamline their sales enablement initiatives in the following ways.