The Engagement Factor: Unlocking Channel Sales Potential

Have you ever struggled to get your selling partners genuinely excited about your products? You’re not alone. Watch a candid conversation with Anthony Keliinoi, Head of Sales Enablement, Winnebago, who has developed a fresh approach to supporting channel sellers. Having once been in the same shoes as the people he now enables, Anthony’s insider perspective allows him to tailor solutions that truly resonate with his sellers.

Anthony shares his personal journey of transforming how he helps authorized sellers succeed:

• What wasn’t working: The traditional methods of training and information sharing that just didn’t stick.
• The challenges: Sellers struggled to access the right details when talking to customers, and standing out in a crowded market was tough.
• What changed: Moving away from dull manuals to tools that sellers actually want to use, making product information easy to find and understand, and adding a touch of AI to help sellers build meaningful person-to-person relationships.
• Real results and lessons: Why fostering genuine engagement is crucial for adoption and long-term success and how.
• Practical advice: Anthony will share actionable tips for improving channel partner support.