Revenue Enablement Trends Report 2026

Most companies are stuck at “somewhat.”

Somewhat confident reps are using current content.
Somewhat satisfied with onboarding timelines.
Somewhat effective coaching methods.

If this sounds familiar, you’re not alone. But you’re also losing ground to competitors who’ve moved past partial solutions.

What “somewhat” is costing you

A rep who is “somewhat confident” in content currency still wastes time double-checking versions.

Training that “somewhat” sticks still requires re-training.

Coaching that’s “somewhat effective” still fails to change behavior.

This report helps you calculate those costs — and shows you what “completely solved” looks like.

The most telling finding

“The consistency of challenges across different industries and company sizes suggests these are structural problems in how sales enablement currently works, not isolated issues.”

Translation: If you’re struggling with these challenges, it’s not you. It’s how the game is currently played. Which means fixing them gives you real competitive advantage.

Why this report is different

No vendor fluff. No manufactured statistics. Just direct responses from leaders at companies ranging from 51 to 10,000+ employees across software, financial services, life sciences, manufacturing, retail, and technology.

You’ll get:

• Benchmark data to see how your challenges stack up
• Calculation frameworks to quantify your opportunity cost
• Immediate actions you can take before buying anything
• Decision criteria based on what actually solves problems

Get the full report

26 pages of data, insights, and frameworks including:

• Survey methodology and respondent demographics
• Six key findings with implications for 2026
• Specific questions to ask yourself and vendors
• What “valuable AI” actually means to revenue leaders
• How to set “completely solved” as your standard