The 2022 Gartner® Market Guide for Revenue Enablement Platforms

 

Sales enablement has evolved. Again.

In the span of a few years sales enablement has grown from niche to “nice to have” to essential to the sales process and tech stack. Now it has expanded beyond sales and marketing to include all revenue-generating and customer-facing roles.

Having trouble keeping up? Wondering how this affects your organization’s enablement efforts or platform purchase?

Read the Gartner Market report to understand:

• Why “sales enablement” has been redefined as “revenue enablement”
• How different roles use enablement tools and strategies and how best to equip them
• How vendors and practitioners are responding
• The offerings of different platform vendors
• The latest developments in enablement technology
• Which technology to adopt now to stay ahead of buyer behaviors

Download now to use The Gartner Market Guide as a resource to review vendors and the key capabilities offered.

Gartner, Market Guide for Revenue Enablement Platforms, Melissa Hilbert, Elizabeth Beard, Rahim Kaba, Doug Bushée, 8 August 2022. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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