The Gartner Market Guide for Sales Enablement Platforms [2021]

Read The Gartner Market Guide to see how the demand for sales enablement platform technology has made it a core tech stack purchase for organizations to provide essential functionality and support the enablement of sales and partner channels through content, training and coaching.

According to Gartner, “By 2025, 60% of B2B sales organizations will transition from experience and intuition-based selling to data-driven selling, merging their sales process, sales applications, sales data and sales analytics into a single operational practice.”


  • The four emerging areas that will continue to broaden and deepen
  • The eight capabilities you should consider as part of a sales enablement platform
  • Why digital content, training and coaching should work together to form a holistic sales enablement program
  • Download now and use The Gartner Market Guide as a great resource to review vendors and the key capabilities offered.


Gartner, Market Guide for Sales Enablement Platforms, Melissa Hilbert, Mark Paine, Alastair Woolcock, Doug Bushee, 17 August 2021Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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