Revenue Enablement and the Activity Based Learning (ABL) Framework
Corporations are struggling between the need to scale, and the need to deliver high quality, value-focused outcomes at each touchpoint. Employees are short on time, while the level of urgency is increasing. All members of the go-to-market team require just-in-time training.
In this webinar, Peter Ostrow, VP/Principal Analyst of Sales Enablement Strategies at Forrester SiriusDecisions and John Moore, VP of Revenue Enablement at Bigtincan, will explore:
- What revenue enablement is and why you should care.
- An effective approach to training go-to-market teams.
- How this approach can be applied to all those involved throughout the buyer journey.