eBook: The Currency of Content
The fact is, road warrior salespeople have access to more content than was ever imaginable 10 years ago. But there are a host of complexities that can turn that blessing into a curse.
Today, content is thenew corporate currency. It's how we capture and exchange value across the enterprise. And the value of that currency is directly correlated with the content’s relevance.
The following eBook explores the various facets of the content challenge and outlines a new formula for maximizing content value.