SiriusDecisions Research Brief

Revenue Enablement: A Five-Step Approach

SiriusDecisions defines “Revenue Enablement” as ensuring all customer-facing roles possess the necessary skills, knowledge and process expertise and have access to the best assets to maximize every buyer or customer interaction.  

To learn how to setup your company’s revenue enablement, SiriusDecisions details their 5 Step Approach to a Revenue Enablement Framework, including:  

  • Improving all customer facing interactions
  • Aligning across teams to a common goal
  • Creating a consistent voice in all areas