Introducing the Sales Asset Lifecycle Management and Governance Model

Forrester | SiriusDecisions Research Brief

Relying solely on sales asset management technology has proven to be ineffective. As a result, organizations are implementing sales asset lifecycle management and governance processes to create a cross-functional effort to improve asset cost, utilization, and effectiveness.

With these processes in place, organizations are able to eliminate the departmental silos, mitigate potential conflicts in priorities, and reinforce proper asset management.

Download this research brief to learn:

  • What the Sales Asset Lifecycle Management and Governance Model is and what it looks like.
  • The 7 steps required to properly define the processes for successfully managing and governing sales assets throughout their lifecycle.
  • How to adapt the model to fit your organizations sales asset management needs.