GDPR: Sales Enablement & Marketing in the New Era of Compliance
On May 25th 2018, the European Union General Data Protection Regulation (GDPR) came into effect throughout the European Union (EU) and European Economic Area (EEA). This new regulation has created a lot of discussion, and confusion among sales and marketing professionals both inside and outside the EU.
This eBook is a great place to learn about GDPR and how it affects sales and marketing.
Download this eBook to:
- Get an overview of GDPR and the related terms that you should become familiar with.
- Learn how GDPR affects sales and marketing processes, and the role sales enablement plays in saying compliant.
- The future outlook of GDPR and what similar policy could look like in the United States.