*Gartner Market Guide for Sales Engagement Platforms, Melissa Hilbert, et al, 13 August 2019 This report was previously titled Market Guide for Digital Content Management for Sales prior to 2019
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Gartner Market Guide for Sales Engagement Platforms
Gartner defines Sales Engagement Platforms as “sales tools that unite disparate sales enablement functions to enable sellers and other customer-facing resources to engage with buyers and provide a better customer experience, with a view to improving sales results. These platforms feature native functionality, such as for sales content delivery, sales training delivery and sales coaching, which is generally categorized as an aspect of sales enablement.”
The report provides application leaders supporting sales technology a market guide to understand the key capabilities of 14 vendors. For the second year in a row, Bigtincan has met all identified capabilities.