Aragon Research Globe™ for Sales Enablement Platforms, 2021

Enable Selling in a Post-Pandemic Economy

Sales Enablement Platforms (SEPs) are transforming the way sellers do business by providing integrated support for guided selling and other key sales technology capabilities. The market has grown significantly over the past six years and SEPs have become an important part of the sales tech stack.

This fourth Aragon Globe report evaluates 14 major providers in a market that continues to see growth, investment, and a compelling utility that many enterprises have still not discovered.

Download this report to learn:

• How SEPs transform the sales workflow by automating content and sales playbooks.
• Why there is a need for more video content in sales enablement.
• How sales communications are opening up cadences to include new channels such as chat/messaging.