Highlights

  • The Fabletics teams has seen high segment successes following trainings conducted through Bigtincan
  • Overall performance, revenue, and conversions have remained steady and grown following implementation
  • Corporate and field team managers can communicate to 1300+ retail associates in minutes to drive business goals
  • AI reduces search time so associates spend more time communicating with customers on the sales floor
  • Frontline associates can take trainings on mobile devices on the sales floor

“Within a few months of rolling out Bigtincan, we’ve been able to quantify and measure how impactful having this information at our team's fingertips is at a glance. Our overall performance, revenue, and conversions have been steady and growing because of the ability for us to train our teams consistently and show them what our expectation is for what that in-store experience should look like.”

-Kat Dela Cruz Paulk

The challenge

“Prior to Bigtincan, we were trying to leverage the tools that we were using at a corporate level,” explains Kat Dela Cruz Paulk, the Vice President of Retail Operations and Training. “As you know, corporate information and communication is so different from having to communicate with the hundred plus stores and over 1300 employees in the field.”

“We really needed a way for it to be easy and accessible and in one place,” she continues. “Prior to Bigtincan, they were on one platform for communication, another platform for training, and it actually created more work for our field teams and figuring out if their team really got the information that they needed in a timely manner and when their team was completing their trainings.”

We spoke to Dela Cruz Paulk, Senior Retail Training Specialist Nia Wachuku, and California Regional Director Taylor Searing about their experience using the platform. Here’s what they had to say, in their own words.

The solution

On problems solved:
On ease of use and accessibility for retail associates:
On tracking engagement with training content:
On integrating AI capabilities into workflows:
On their customer service experience:
Tangible results and ROI from using the solution:
On the risks of not using the solution:
On their partnership with Bigtincan:
Personal successes with the platform:
On choosing Bigtincan over other solutions:
On innovating in retail:
On recommendations for other retail companies: