Highlights

  • 70% of the AFCO team actively uses their Bigtincan Content portal
  • Field sales reps can access the full content library on mobile devices and offline
  • Integrations with Salesforce and Outlook provide a single, centralized platform for sellers
  • Collaboration between sales, marketing, and all commercial teams has improved
  • User adoption and customer engagement are easily monitored with Analytics features

“Investing in Bigtincan has proven to be a wise decision for our organization, with 70% of our team actively using the portal.”

- Tammy Nichols, Vice President of Product Management, AFCO

The challenge

“As a sales team, we faced a significant challenge: our field representatives were spending too much time navigating multiple sites and resources to gather the information needed for our customer,” reports Scott Jimenez, AFCO’s Vice President of Sales in North America. “We needed a solution that would streamline access to vital resources and enhance collaboration between our reps and marketing team.”

Now, Bigtincan “is a vital repository, providing our users with instant access to sales resources at their fingertips,” according to Tammy Nichols, Vice President of Product Management at AFCO.

The solution

On collaboration and team alignment
On field access and engagement tracking
On analytics and user adoption
On integrations with CRMs and enterprise communications applications
On customer support
On ROI
On efficiency
On their customers’ experience
On implementation time and effort
On becoming mission critical
On impact and recommendations for other companies