The sales enablement leader adds intelligent data driven document automation

Waltham, MA -- September 30, 2019 -- Bigtincan (ASX:BTH), the global leader in sales enablement automation, announced the acquisition of Xinnovation, Inc. (XINN) the maker of the XINN SaaS platform that delivers intelligent data-driven document automation and enhanced presentation experiences for global leading enterprise customers, adding to Bigtincan’s existing leadership in sales enablement and adding specific expansion into financial services.

Bigtincan provides organizations with a complete, intelligent platform to coach, train, and arm sales reps with the right content wherever they work. XINN’s first-to-market technology brings together intelligent document automation, data-driven insights, multi-media content, and advanced visualizations, into compelling customer stories - all on a single navigational experience with no programming needed for administrators or end users.

“Sales enablement continues to be a competitive imperative, not only for the alignment of sales and marketing, but to optimize the entire B2B revenue engine,” said Peter Ostrow, Senior Research Director for Sales Enablement Strategies at SiriusDecisions. “As the complexity of the sales enablement space continues to grow, organizations seek to deliver a more comprehensive set of enabling tools to empower all their customer-facing associates.”

“Xinn is an amazing company, with an extraordinary product, amazing people and passionate customers in financial services.” said David Keane, CEO of Bigtincan. “Together we can transform the way companies interact with the modern customer by combining automated data driven document creation with our deep platform of sales enablement technologies.”

“We are excited to embark on this journey with Bigtincan and continue our work to create winning customer experiences through intelligent automation,” said Paul Stansbury, CEO of Xinn. “We believe Bigtincan will enable Xinn to reach the next major milestone in the industry- making automation available for everyone.”

As part of Bigtincan, Xinn will be positioned to strengthen its deep focus on financial services, adding key capabilities, scale, and security to the platform. XINN brings a strong customer base including ten of the top fifteen Asset Managers in the world, along with financial service providers State Street Global Advisors, Mass Mutual, and John Hancock who rely on XINN’s solution to build, deliver and continuously improve presentations and collateral.

With its HQ in Boston, MA and development centre in Atlanta, GA, XINN expands Bigtincan’s North American presence with an expert team of product specialists and developers. XINN is Bigtincan’s third acquisition in 2019, following Veelo and AsdeqLabs.

To learn more about Bigtincan and Bigtincan Hub, visit

About Bigtincan

Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s AI-powered sales enablement automation platform, features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. Leading brands including AT&T, Thermo Fisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity and fuel customer engagement. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan platform, please visit or follow @bigtincan on Twitter.

About XINN

XINN a next generation automation platform built on the enterprise cloud. Ten of the top fifteen Asset Managers in the world rely on XINN to navigate today’s customer experience revolution through scalable self-service automation, intelligent, personalized content. XINN’s document creation automation capabilities allow end users to create rich content pieces with dynamic data, enabling high value discussions with prospects while enhancing customer engagement.


PAN Communications
Kathryn McMahon