Hologic Selects bigtincan to Fuel Productivity of Growing Sales Force
BOSTON – March 5, 2013 – Bigtincan announced today that Hologic, Inc., a global leading developer, manufacturer and supplier of premium diagnostics products, medical imaging systems and surgical products dedicated to serving the healthcare needs of women, has chosen Bigtincan hub to boost the productivity of its sales force. The Bigtincan technology, designed exclusively for mobile platforms, empowers Hologic to arm its sales team with effective, relevant, up-to-date business content regardless of location or connection status.
“The iPad’s form factor was perfect for our sales team, but we needed the right type of software that would help us understand which pieces of business content were most successful in closing the deal and ensuring that every sales rep was using the most up-to-date presentations, brochures, videos and more,” said Brad Shafton, Senior Manager, Information Services at Hologic. “Bigtincan gives us the ability to view, interact and share all formats of content and understand what type of content really engages our prospects.”
Diagnosing the Content Conundrum
Hologic evaluated several iPad solutions throughout its search. The medical giant selected Bigtincan hub for four distinct reasons:
1. In Depth Reporting and Analytics: Bigtincan provides deep content intelligence. The solution can track which content is used most and for how long – and also score content based on its effectiveness during a sale.
2. Automatic Syncing: Bigtincan’s technology is the only solution that allows companies to push fresh content to employees in the field, like sales teams, without the user having to manually sync every time. Instead the technology automatically downloads any and all updates as soon as a connection is established – ensuring a seamless experience.
3. Search Functionality: Bigtincan is the only solution that gives companies the ability to quickly and easily scan for content and keywords within content, so that sales reps can pinpoint the information they need most.
4. Robust Security Capabilities: All organizations that touch the medical space need strong security and compliance practices. Bigtincan helps ensure compliance with key regulations and embeds several powerful security features including content policy management, remote wipe capabilities and multifactor authentication.
“Working with Bigtincan has been fantastic,” added Shafton. “Of all the companies we met, Bigtincan worked side-by-side with us to ensure the solution met our needs, even if it meant making some minor modifications to the applications.”
Hologic has rolled Bigtincan hub out to hundreds of users already and the company plans to hit 1,000 users worldwide come spring 2013.
Bigtincan is the enterprise content and productivity hub for mobile devices that’s intelligent, secure and social. The company’s solution helps enterprises maximize the profitability and productivity of its remote workforce by arming them with everything that they need to do business on the road. Bigtincan’s technology gives remote workers real-time content access and intelligence that ensures that they are leveraging the most relevant and up-to-date information. The solution allows users to access business documents, local and corporate applications, rich web content, videos and more – all from a single, intuitive application regardless of network connection status.
Bigtincan’s customers span a wide range of industries including government, healthcare, financial services, manufacturing, technology and more. With Global headquarters in Boston and offices in Singapore, Paris, and Sydney, Bigtincan is a global leader in mobile technology. For more information, please visit www.bigtincan.com or follow @bigtincan on Twitter.