BostonPremier Wealth Invests in Sales Enablement with Bigtincan
AI-Powered Sales Enablement Platform Empowers Wealth Planning Firm to Optimize Customer Service, Reduce Sales Cycles and Improve Advisor Efficiency Through Intelligent, Dynamic Content Delivery
BOSTON, Mass. – May 9, 2017 – Bigtincan (ASX:BTH), the mobile, AI-powered sales enablement platform leader, today announced that BostonPremier Wealth (BPW), a comprehensive wealth planning firm, has increased revenue and dramatically shortened its sales cycle with Bigtincan Hub. By taking advantage of the AI-powered sales enablement platform, which provides real-time access to up-to-date multimedia content and information, BPW maximizes time spent with clients and prospects, while maintaining a consistent brand image.
Prior to implementing Bigtincan Hub, BPW found itself wasting valuable facetime with clients and prospects searching and surfing for the right sales content to share during consultations. Wading through its varied silos including Dropbox, which was serving as a central repository for the firm’s sales and marketing content, hindered the ability of advisors to deliver timely information. As BPW began updating its branding, it sought a way to replace its existing content silos and ensure that every employee had access to the most up-to-date information in real time, from any location. This would empower its advisors to maintain their focus on providing the objective, comprehensive advice the company is known for while also ensuring the delivery of a consistent brand message. BPW implemented Bigtincan Hub companywide in order to eliminate its varied silos and transform the effectiveness of its advisors.
Bigtincan Hub provides a user-friendly, customizable interface that enables BPW to render and present content with impact, whether online or off. In addition to having instant access to the right information at the right time and more dynamic presentation capabilities, BPW advisors are also able to drive a consistent message of who BPW is across all platforms with all clients. Advisors can easily share follow-up materials directly from their device, rather than mailing it out upon their return to the office, an added value for clients and time saver for BPW. Bigtincan Hub also enables company-wide collaboration and sharing, enabling the newer advisors to gain insights on the content that more successful, experienced advisors are using to learn and improve their own outcomes.
“With Bigtincan Hub, we’re able to stay ahead of our clients’ needs, providing them with the most impactful and relevant content available, via a slick, adaptable interface at the point of sale that reflects our brand’s look and feel,” said Mark Bossey, founding partner, BPW. “Since implementing Bigtincan’s sales enablement platform, we have decreased the time it takes to generate revenue dramatically while providing an easy-to-use tool that our entire staff relies on to do their jobs.”
BPW is now using Bigtincan Hub with its more than 500 existing customers, including executives from leading brands like Johnson & Johnson and ThermoFisher, as well as prospects. Its employees access the Hub in and outside of the office across devices including desktops, iOS and Microsoft devices.
“With Bigtincan Hub, BPW has been able to successfully consolidate all its sales and marketing materials into one easy-to-access location, saving them from wasting valuable time in front of clients and prospects trying to locate the right piece of content,” explained David Keane, co-founder and CEO of Bigtincan. “Instead, they have a tailored sales enablement platform that helps them be better advisors while projecting a consistent image to all.”
Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. Leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. Headquartered in Boston, Massachusetts, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit www.bigtincan.com or follow @bigtincan on Twitter.
About BostonPremier Wealth
BostonPremier Wealth, LLC (BPW) takes a comprehensive approach to developing strategies that address its clients’ financial goals and objectives using the most efficient methods available. As independent advisors, BPW helps clients build and maintain wealth through a long-term relationship based on trust, prudent advice, open communication and excellent service. To learn more, please visit https://www.bostonpremierwealth.com.