Bigtincan Named in Gartner’s Market Guide for Sales Engagement Platforms, Meeting All Identified Capabilities
Boston — August 27, 2019 — Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation, today announced it has been recognized as a Representative Vendor of Sales Engagement Platforms in all of the capabilities defined by Gartner as part of the August 2019 Market Guide for Sales Enablement Platforms* for the second consecutive year.
According to the report, “sales engagement platforms expand sales enablement capabilities by using information about buyer and seller engagement to deliver better sales results. Application leaders supporting sales technology should use this Market Guide to understand the key capabilities of 14 vendors.”
“We are honored to once again be recognized by Gartner as a Representative Vendor in their 2019 Market Guide for Sales Enablement Platforms,” said David Keane, Bigtincan co-founder and CEO. “We believe Gartner’s recognition further validates Bigtincan’s leadership in this growing and evolving market. Bigtincan continues to make strategic acquisitions to expand into new verticals while adding capabilities to replace outdated systems with intelligent tools of the future. Our products help sales teams learn faster, sell smart and be more productive on a global scale.”
According to the report, “Gartner defines the sales engagement platforms as sales tools that unite disparate sales enablement functions to enable sellers and other customer-facing resources to engage with buyers and provide a better customer experience, with a view to improving sales results. These platforms feature native functionality, such as for sales content delivery, sales training delivery and sales coaching, which is generally categorized as an aspect of sales enablement.” The report goes on to state, “sales engagement platforms include sales activity to capture functionality. They also provide a set of open APIs that permits integration with other applications or external data sources. These platforms also feature capabilities for tracking, measuring and optimizing engagement with prospects and sellers, skills proficiency with sales methodology, as well as similar functions for measuring sellers’ adherence to best practices in sales execution.”
With sophisticated, AI-driven features and automation that supports each phase of the buying process, Bigtincan enables teams to drive improved business results by delivering a better customer experience. Bigtincan’s expanded AR and VR technologies create a ‘virtual sales bag’ for all products, allowing users to create custom pitches from approved materials, along with a voice assistant capability, the Bigtincan® Genie™, that answers questions on-the-go. Recently, Bigtincan further expanded its existing product suite, expanding capabilities for new markets with the acquisition of Veelo Inc.
A complimentary copy of the Gartner Market Guide for Sales Enablement Platforms report is available for download here.
To learn more about Bigtincan and Bigtincan Hub, visit www.bigtincan.com.
*Gartner Market Guide for Sales Engagement Platforms, Melissa Hilbert, et al, 13 August 2019
This report was previously titled Market Guide for Digital Content Management for Sales prior to 2019
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Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. Leading brands including AT&T, Thermo Fisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity and fuel customer engagement. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit www.bigtincan.com or follow @bigtincan on Twitter.