Bigtincan Announces First Content Intelligence Report
BOSTON, MA – Bigtincan, the company mobile sales content management and productivity platform, today announced the availability of its inaugural Quarterly Content Intelligence Report. The report reveals, discusses and analyzes key trends and new developments in content usage on mobile platforms in the enterprise — and incorporates data from thousands of professionals/companies on Bigtincan hub.
The first report in its entirety can be downloaded directly from Bigtincan’s website and showcases data collected from Q1 2013. The data begins to uncover several eye-opening trends and content usage patterns that will serve as the opening benchmark for follow up reports and deeper analysis on a quarterly basis. Key takeaways from Bigtincan’s Q1 2013 Content Intelligence Report include:
- The iPad is The Stickiest Device in the Enterprise: With nearly half (49 percent) of the number of daily sessions, the iPad proved to be the most frequently used mobile platform for mobile content consumption in the enterprise. Interestingly, iOS devices (iPad, iPad Mini and iPhone) dominated enterprise content consumption with more than three quarters (76 percent) of the daily sessions. Android devices came in a distant second with a mere 18 percent of the daily sessions in Q1. Not surprisingly, iOS devices also had the longest average use time in Q1, with nearly three quarters (71 percent) of time spent with content on mobile devices took place on iOS platforms. Android was still far behind, with a mere 16 percent of time spent with content.
- Wednesday is The Most Productive Day: According to the study, Wednesday is most popular day to interact with content with an average of 25 interactions per user per week. Thursday isn’t far behind with 23 interactions per user and is followed by Tuesday with 21 interactions per user. This data can be tied directly to productivity in the enterprise. Based on these figures, Wednesday is likely the most productive day and interestingly Thursday comes in second, because these are the days that people are most engaged with their business content. It’s not surprising the least amount of content interaction happened on Friday (17 interactions per user) — making it the least productive day.
- PDFs Most Popular File Format: The study reveals that the most popular type of content that enterprise users interact with most frequently on mobile platforms are PDFs with nearly a third of interactions per user (28 percent). Interestingly, the second most popular type of content is an image followed closely by PowerPoint slide decks and HTML (20 percent, 18 percent and 15 percent respectively). Surprisingly, some of the most frequently used content types from Microsoft Office like Word documents and Excel spreadsheets, were on the lowest end of content interaction, with only about 10 percent of users interacting with .doc files and a mere five percent using .xls files.
- The True Value Behind Content: Bigtincan hub measures the value of content based on the amount of interaction and a unique proprietary content ranking system. In Q1 2013, the study found that on average only a little less than a third (29 percent) of content was determined to be useful and valuable to target audiences based on Bigtincan’s ContentIQ scoring system. This shows a significant opportunity for enterprises to pinpoint and improve content that’s underused — or eliminate it all together. Alternatively, it can also help pinpoint employees leaning on old, or out-dated content, which can be a significant challenge for enterprises.
- Interaction is More Than Just Reading: When observing how users interact with content, it’s interesting to see that the majority (52 percent) of interactions per user fell out outside of basic reading. In fact, the majority of interactions included sharing, annotating, editing, updating and publishing (in order of most frequently performed interaction). This is a clear sign that enterprise users are increasingly seeing mobile platforms as productivity boosting business tools — rather than simple email and web browsing resources.
“This is the first of many reports to come and begins to unearth some interesting data that will build into a more comprehensive snapshot of mobile content management in the enterprise,” said Patrick Welch, President and COO of Bigtincan. “We’ve designed this report to serve as a resource to enterprises that are looking to identify better ways to improve productivity for employees through mobile platforms and we anticipate that the trends will continue to provide even more insight as we dig deeper into the data.”
The study provides summary data across large numbers of interactions with enterprise content users across a variety of devices. These devices include iOS (iPhone and iPad), Android (phone and tablet) and webapp — a website-based application running through a web browser. Statistical analysis for this report is conducted by Bigtincan based on Cross Industry Standard Process for Data Mining techniques and follows the Major Phases of that process.
For more information about the Bigtincan Content Intelligence Report, please visit www.bigtincan.com.
Bigtincan is the leading provider of mobile content management technology for tablet computers. The company’s hub app is a fully integrated mobile platform that organizes and securely distributes content for the user to understand, interact and share. Bigtincan’s customers span a wide range of industries including government, healthcare, financial services, manufacturing, technology and more. The company is at the center of a robust partner ecosystem and was named a ‘Top 10 App’ by CRN Magazine and continues to gain notoriety for its unique and innovative approach to mobile content management.
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