Train franchisees with engaging, cloud-based tools
As a franchisor, there are many responsibilities that fall on you. The most important, which sets the foundation for a successful franchise, is training. Without the proper guidance, you cannot expect your franchisees to help grow your business in the way that you envision. As an owner, you may tend to focus more on everyday businesses while training and development are pushed aside to be dealt with later.
While this method may help you achieve a short-term goal, the lack of appropriate training will catch up to you eventually. Instead, develop a training method using more modern tools that will last longer, create better engagement and communication with employees, and set your franchisees up for success. Knowing what these tools are and how to use them will help your business thrive in the long run.
Implement self-directed learning
While larger corporations don’t always have the tools ready to utilize self-directed learning in their training modules, a franchise owner does. Being a smaller-scale business can help you create a program in which your franchisors can learn at their own pace. This helps them retain more information and grasp a better understanding of the vision you have for your company.
A great self-directed learning platform will offer a user experience that seems more personal than the alternative. Opting for a well-organized, mobile platform with a great end-user design is just one simple, yet effective, way to push your franchisors to not only complete their training but to care about what they are taking away from it.
Make it mobile
Being a franchisor, you can’t be everywhere at once, and you have to rely on your franchisees to be involved in their own training. One of the easiest ways to do this is by making the platform available anytime and anywhere. Tackling the mobility issue is much easier than you think when using a cloud-based platform. Thanks to apps that can be used on desktops and mobile devices, communicating and learning are at their fingertips at all times.
There are a lot of tools out there, so be sure to choose the right ones and take advantage of their best features. Avoid using repetitive apps that offer the same solutions, be thorough with your instructions to avoid confusion on the franchisee’s end, and don’t be afraid to cut apps loose if they aren’t working. If your trainees aren’t learning, there’s no need to continue using unnecessary tools.
Giving your trainees mobile tools involves more than simply providing modules and instructions. Be sure to carve out time to touch base with them throughout their training. This can be done through the platform by using communication tools. Information gathered from these tools can also be used to measure the feedback from your franchisees, which can help you create a better platform.
Mold your program to fit the business’ needs
Creating a cloud-based training platform allows you to change it any way you need in order to train your franchisees to run your stores as best they can and achieve the goals you’ve set for your business. Like all business goals, though, yours may shift or change over time. A customizable platform with tools that offer solutions to different obstacles is a great way to keep your teams informed, engaged, and passionate about their own training.
Click here to learn about Zunos, Bigtincan’s training and enablement platform.
CEO & Founder at WordWell Creative