What is sales coaching software?

Sales coaching allows your organization’s leaders to share their valuable experience with the rest of your sales teams. Every salesperson receives hands-on support and training to develop a process for meeting or exceeding sales goals.

Done right, sales coaching improves sellers’ ability to set goals, take action, and make informed decisions. Learners practice what they’re taught and use information in real-life scenarios.

Sales coaching is the most effective way to build confident sellers and, ultimately, increase revenue and customer satisfaction. However, in-person coaching sessions aren’t always practical for today’s mobile sales force. 

Video sales coaching presents a modern solution that enables salespeople to get the coaching they need to improve sales readiness without interrupting their busy schedules.

sales coaching session

Why organizations are adopting sales coaching software

When your salespeople win, your entire company wins. However, securing those wins means having the right leadership in place.

When sales leaders become coaches, junior sellers benefit from personalized training and support, informed by hard-won experience on the front lines.

Using video sales coaching to enhance sales performance is a no-brainer. When learning is interactive, it becomes far more effective.

According to Gartner, 87% of sellers forget information learned during traditional methods within 30 days. By contrast, Harvard Business Review researchers found that 80% of information learned in virtual sales coaching programs is retained 60 days later.

Salespeople shouldn’t have to fend for themselves — give them the support they need to push deals through the pipeline with on-demand resources and personalized, remote support. Great teams need a great coach to lead them to victory.

As products, technology, and processes change, sales coaching is the key to developing effective, high-performing teams by offering feedback, performance critiques, and the kind of guidance only a seasoned pro can provide. Unfortunately, coaching often falls by the wayside when schedules fill up and salespeople head out to meet buyers.

Video sales coaching presents a time-saving alternative.

With Bigtincan Zunos, it’s easy to keep your team engaged, even when you can’t be there in-person. Managers can create video-based assignments where they provide sellers with a scenario, due dates, and instructions. Salespeople can easily record practice pitches directly inside the platform and coaches can review learners’ submissions from any mobile device. Managers can also provide annotated feedback at every point in the video, give grades based on different metrics, and share comments that dig into the specifics that can make or break a sale.

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