Is Sales Enablement Just for Large Enterprises?
“We have a small sales and marketing team. Can we still benefit from a Sales Enablement platform in the way a large company could?”
This is a question we hear a lot at Bigtincan.
While it is true that Sales Enablement is becoming more common in large enterprises – SiriusDecisions’ State of Sales Enablement 2017 tells us that among organizations reporting $750 million or more in annual revenue, 83 percent have deployed or plan to deploy an enablement team – small businesses are also utilizing sales enablement initiatives to boost their sales and productivity.
Certainly, a company with 50,000 people, 20,000 pieces of content, and 4,000 products, that operates in 8 different languages can benefit tremendously from a Sales Enablement platform. The more complex the environment, the more an AI-Powered Sales Enablement platform can help simplify, streamline, and automate in a way that humans with just 2 hands and 24 hours a day cannot.
However, the basis of a need for a Sales Enablement platform is the same for businesses big and small: the desire to helps sales win more and do more. Regardless of the size of your sales team, increasing metrics like productivity, quota attainment, time spent with clients, and marketing content ROI can dramatically affect your business.
Just because, as a smaller organization, you can maybe make do without a Sales Enablement platform more easily than a large enterprise, should you? We think no!
It could even be argued that a company with less resources – both human and budgetary – needs something like a Sales Enablement platform more than a large organization. Every minute and every dollar counts when your resources are limited. A Sales Enablement platform can ensure that marketing is spending their time and money creating content that truly moves the needle, and ensure that sales has the tools they need – the right content at the right time, at their fingertips – to provide value to their prospects in every stage of the buyer journey, ultimately leading to more closed deals and revenue.
To ensure that organizations big and small can transform their sales and marketing efforts through Sales Enablement, Bigtincan has been designed to grow with you. Bigtincan scales as your business grows, with a public SDK and open APIs that ensure Bigtincan fits your business processes – not the other way around.
Teams of 3 and teams of 30,000 – Sales Enablement and Bigtincan are for you. Curious as to how you can use Bigtincan in your organization? Book a demo here.