Mobile-first design makes it easy for channel sales people to access content in the field on their smartphones and tablets, increasing their mindshare and smoothing the sales process.
Usage analytics identifies which content channels sales people are using most and least, and how well specific pieces of content are working in the field.
Automate for easier administration
Automated population of content-related activities into their CRM systems eases administrative requirements for channel sales staff.
Promote performance-based competition
Gamification allows channel sales reps to compete to maximize their performance and to help the business understand who is performing well.
Simplified collaboration tools streamline cross-organizational collaboration on content and provides ways for channel sales people to engage with customers more effectively.
Deep CRM integration and automation creates greater visibility into channel partner pipeline opportunities and overall sales performance.