Examining the Impact of Sales AI on Sales Performance

The old sales playbook is dead. The B2B marketing paradigm is broken. Customer loyalty is at an all-time low.

However you want to say it, it’s clear that how companies go to market is changing for good.

Maintaining the status quo in how you sell is not going to get sales performance back up to the levels required to meet revenue goals.

You have to flip your game — again.

But is Sales AI the game-changer people claim it is?

This firsthand analysis by Sales Mastery of their 2023 Sales Performance Scorecard results looks at if and how AI can be leveraged to not only give sales reps more time to sell, but more importantly improve their success at selling by increasing go-to-market effectiveness.

Fill out the form to download your copy of Sales Mastery’s original research and get a better understanding of the role AI will play in B2B sales performance in 2024.


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