Roadblocks to Delivering a Competitive Buying Experience
Why Buyer-Facing Teams are Struggling and What You Can Do About it
Sales and marketing teams need to get their priorities straight — according to the latest research from Heinz Marketing.
Heinz’s survey found that while sales and marketing teams recognize that delivering a competitive buying experience has a significant impact on revenue, they are still not making the changes required to implement it.
Meanwhile, companies who do prioritize a buyer-centric mindset exceed revenue goals by aligning sales, sales enablement, and marketing around delivering a competitive and differentiated buyer experience.
So how can your revenue teams get their priorities in order and move to a buyer-centric mindset?
Read the research to discover:
- The buyer-first strategies of high-performing teams
- The biggest pain points for sales and marketing teams
- Why buyers’ expectations are not being met
- Why sellers are not buyer-ready