Now Tech: Sales Enablement Automation

Forrester’s Overview of 18 Sales Enablement Automation Providers

Sales Enablement Automation (SEA) helps sales, marketing, and other stakeholders coordinate to improve business results; minimize the costs of sales; and deliver meaningful, relevant buyer experiences.

These platforms automatically provide sellers with the right content and development opportunities at the right time, often driven by CRM-linked opportunity status. Many providers now offer both readiness and content capabilities.

Forrester has identified two key segments in this market: sales readiness and sales content solutions.

Sales enablement pros should use this report to understand the value to expect from a SEA provider and make selections based on size and functionality.