Sales Stack featuring Smart Selling Tools & Lord Abbett
A One-Stop Shop for Everything Salespeople Need to be at Peak Productivity
Delivering the right content to the right people at the right time is a struggle that has plagued Marketing, Sales, IT, and Operations teams for years. Before deploying a Sales Enablement Automation Platform, Lord Abbett, a leading investment manager, dealt with common content delivery struggles like version control, lack of data security, time-consuming set up, and restrictive content sharing in email, among others.
The time came for a change, from disparate siloed content repositories to a one-stop shop for everything salespeople need to be at peak productivity – Bigtincan Hub.
In this webinar, Nancy Nardin of Smart Selling Tools and Steven Then, Senior End User Services Engineer, discuss how Lord Abbett uses Bigtincan and how they achieved:
- Optimized content delivery, eliminating content overload and time-consuming searching
- Increased visibility into content usage analytics
- More personalized, timely, valuable client engagements