Forrester B2B Summit North America I June 5-7, 2023
Enablement just got personal.
Today’s buyers have seen it all — including your competition. So generic doesn’t cut it anymore when it comes to impressing them.
If you want to create immersive and branded experiences with every piece of content you share, every presentation you deliver, and every training session you build – let’s talk.
See Bigtincan and Brainshark in action!
Head over to Booth #402 to experience the latest sales and marketing innovations, including GenieAI (AI sales assistant), conversational intelligence, interactive content, and mixed reality to bring everything to life.
Don’t miss out on experiencing these jaw-dropping technologies. Let us know if you’re interested in setting up a personalized experience, and we’ll get to you with a time to head by the booth.
Customer case studies
Fabletics - Sweat to Success. Personalized Learning Engages Employees
Mon, June 5, 12:25 – 12:55 pm
- Katherine Dela Cruz, Sr. Director of Retail Operations
- Grechelle McCoy, Manager, Retail Training and Development
Discover how this active life wear brand overcame learning management system challenges and achieved continued success with an interactive and mobile-friendly communication app. Learn how personalized learning experiences, gamification, and advanced technology led to improved employee engagement, retention, and productivity in 95 stores globally and over 1200 team members. With enhanced reporting capabilities, managers track progress and see the benefits firsthand and in real-time.
CloroxPro's Quest for Unification
Mon, June 5, 2:50 – 3:20 pm
- Holly Jennings, Director of Sales, Capabilities – The Clorox Company
- Anja Steinke, Digital Transformation Lead, B2B – The Clorox Company
CloroxPro embarked on a multi-year digital transformation journey with the goal of connecting CloroxPro’s sales and marketing technologies, data, processes, and functional teams to provide enhanced customer experiences. Hear about our journey, which components are proving to be efficiency drivers, and what we have learned along the way.
Immersive Industrial Engagement: IPG’s Innovative Approach with AR/VR
Tue, June 6, 2:50 – 3:20 pm
Speaker: Jason Fisher, Vice President of Marketing and Client Services
Finding a practical way to impact a business using AR and VR is a challenge. Intertape Polymer Group (IPG) envisions a future where industrial packaging machinery customers can be trained and supported in a virtual world and they can buy from storefronts in the metaverse. The company is leading their competition by engaging customers with immersive and interactive AR/VR learning environments, showrooms and factory settings using an approach that maximizes utility and impact.
Domo Empowers Revenue Team and Makes Engagement Moments Matter
Wed, June 7, 9:40 – 10:10 am
Speaker: Robert Fox, Director, Revenue Enablement
What a difference a year can make! Last year Domo presented Brainshark implementation best practices. This year, Domo has created the Domo Enablement platform to more efficiently and effectively onboard customer-facing teams and arm them with the required competencies to make customer engagement moments matter. Domo consolidated a tailored learning experience and coaching to drive performance and fuel the important moments of the buying journey. See how this approach has helped get ahead of the competition and ensure their teams are equipped to deliver exceptional customer experiences that matter.
Honey, I Cloned the Coach: Scaling Sales Coaching
Mon, June 5, 1:30 – 1:40 pm
Speaker: Ryan Mathers, Sales Engineering Team Lead, Bigtincan
Session abstract: Too many sales reps, too few coaches, and not enough training. Sound familiar? What if you could clone your coaches and put one in every seller’s pocket with Advanced AI & XR Coaching? It’s a win/win: Sellers practice pitches and get objective feedback anytime and managers use AI data to quickly understand each rep’s progress and opportunities for improvement. We’d say more about XR but don’t have room. You’ll have to come see it for yourself.
Meet Your Seller's New Superpower: Their Personal AI Assistant
Tue, June 6, 10:50 – 11:00 am
Speaker: Garrett Joiner, Sr. Enterprise Sales Engineer, Bigtincan
Tony Stark wasn’t Iron Man without Jarvis. There is no Batman without Alfred (and his tech). What could your sellers do with their own personal AI assistant? The answer is a lot more of what makes a difference and a lot less of what doesn’t. Come get a sneak peek of Genie AI to see exactly how to give your sellers that extra spark and set of hands to realize their full potential.
Lunch & learn session
Augmented Reality 101
Tue, June 6, 1:05 – 2:05 pm
Speaker: Joe Zeff, President, Joe Zeff Design
Augmented reality is a new way for companies to tell stories, with easy-to-use tools that make it possible to create jaw-dropping experiences without knowing anything about coding. Joe Zeff of Joe Zeff Design will share examples of augmented reality for sales, training and employee communications, along with a real-time demo showing how you can create your own experiences. Learn best practices from an industry pioneer and take your business storytelling to another level.