The Gartner Market Guide for Sales Enablement Platforms [2021]

Read The Gartner Market Guide to see how the demand for sales enablement platform technology has made it a core tech stack purchase for organizations to provide essential functionality and support the enablement of sales and partner channels through content, training and coaching.

According to Gartner, “By 2025, 60% of B2B sales organizations will transition from experience and intuition-based selling to data-driven selling, merging their sales process, sales applications, sales data and sales analytics into a single operational practice.”

Discover:

  • The four emerging areas that will continue to broaden and deepen
  • The eight capabilities you should consider as part of a sales enablement platform
  • Why digital content, training and coaching should work together to form a holistic sales enablement program

Download now and use The Gartner Market Guide as a great resource to review vendors and the key capabilities offered.

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Gartner, Market Guide for Sales Enablement Platforms, Melissa Hilbert, Mark Paine, Alastair Woolcock, Doug Bushee, 17 August 2021

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