Blog

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Sales and Marketing Alignment for Life Sciences

September 24, 2018

Episode #1: Field of Dreams – “If you build it, your field data will come.” Ray Liotta is an accomplished actor, and one of my favorites. However, I must admit I’m not so impressed with his latest work (although another brilliant move…

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Sales Enablement Automation: Where Does it Fit in the MarTech Stack?

September 21, 2018

As we approach one of Bigtincan’s biggest conferences of the year (don’t forget to stop by booths 1711 and 119 at Dreamforce to come see us!), it’s a good time to answer one of the questions we hear most at conferences regarding…

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Three Simple Keys To Engage and Educate Your Channel Sellers

September 20, 2018

So you’re a manufacturer with direct and indirect sellers. In general, you probably have pretty decent control over and insight into your direct sales team. However, capturing the mindshare of channel teams can be a brutal task. By nature, channel sellers have…

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The Biggest Game Changer in Sales Enablement: Ontologies

September 19, 2018

Sales Enablement can make a significant impact on how enterprise organizations improve the productivity and success rates of their people, and thousands of the world’s leading businesses are already experiencing those benefits in how they empower their customer facing teams every day.…

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Three Tips For Maintaining Messaging Consistency Across the Organization

September 17, 2018

Marketers, we’ve all been there. You spend days, weeks, months crafting the perfect message that will resonate best with your audience. You’ve scoured analyst reports, voice of the customer, competitive insights, industry thought leaders, and more to create your brainchild. You make…

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The Silver Bullet of Content Marketing: Neuroscience

September 14, 2018

We’ve all heard it: “death of Powerpoint”, “Powerpoints are boring”, “Ugh – not another slide deck”. Marketers have it tough – creating engaging content is both an art and a science. And in a world where our threshold for engagement has become…

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Apple, A.I., and Enterprise Enablement

September 13, 2018

There is no ecosystem on earth quite like Apple and its offerings. The release of the new iPhone series and Apple Watch 4 are stunning achievements, both in functional and aesthetic design. While the product offering itself is compelling, the unsung hero…

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Bigtincan Offers Day Zero Compatibility with iOS12

September 12, 2018

It’s the most wonderful time of the year – Apple’s big iOS announcement. This year, we are getting the gift of iOS12. However, with the excitement typically comes concern over the operation of user applications, especially for IT teams.  It is not…

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Are B2B Salespeople Going to Go Extinct?

August 29, 2018

According to Frost & Sullivan Research, the B2B eCommerce market will be twice as large as the B2C market by 2020. Despite this growth, Forrester analysts have predicted that 1 million US B2B salespeople will lose their jobs to self-service eCommerce by…

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New Survey Finds Sales Enablement is Changing the Game

August 27, 2018

Last week, after months of plummeting stock prices, McDonald’s announced its plans to double-down on customer experience, investing nearly $6 billion across its franchises to update systems and transform its approach to customer service. The food retailer is not alone when it…