Today’s customers expect personalized, relevant content and salespeople that function as trusted advisors. For sales, that means understanding exactly what the prospect needs at every point in the journey so they can guide them toward closing with intelligence, speed, and skill.

According to Accenture, American companies lose $1.6 trillion to unhappy customers leaving them for a competitor. American Express reports that customers will pay 17% more, on average, if they feel a company provides great service. What’s more, a 2017 McKinsey study found that 70% of customers rate their buying experience based on how they think they are being treated.

Unfortunately, few organizations give their teams the customer engagement tools needed to increase loyalty, satisfaction, and, of course, the bottom line. To do this, teams need the right content, data, and communication tools at their fingertips.

According to Gartner’s Market Guide for Sales Engagement Platforms, 92% of sales leaders say digital content management offers high ROI to their organization, and 94% said the same was true for engagement analytics tools.

Industry leaders are already leveraging AI to deliver a consistent, scalable customer engagement strategy that drives sales and positive feedback at every touchpoint — and that’s where Bigtincan comes in.

How Bigtincan drives customer engagement throughout the entire revenue cycle

Customers often reveal their intentions, preferences, and processes through behavioral patterns. Bigtincan offers reporting tools that allow salespeople to identify and analyze customer activities alongside internal strategies to see exactly which strategies and content lead to the best possible outcomes. 

Bigtincan® Hub™’s easy-to-create dashboards offer access to powerful analytics that can be viewed from anywhere, helping teams make informed decisions about their customer engagement strategy in real-time.

Chances are, your marketing team has long relied on buyer personas as the basis of your marketing efforts. That’s all well and good, but you need to flesh out those personas with the right data. 

Bigtincan Hub makes it easy to tie sales collateral to revenue. Review how prospects interact with your sales content, using feedback from real customers to inform your content strategy moving forward. You can also track strategic efforts, using our reporting tools to gain an understanding of whether your account-based marketing program is delivering your ROI. 

From there, you can take that intel and use it to power targeted, personalized messages designed to speed up the sales cycle and drive more deals. This is a big upgrade from former customer engagement tools, where your team might only get a zoomed-out view from sourcing or working with sales teams.

It’s never been easier to collect feedback and collaborate. Bigtincan’s built-in chat allows sales teams to provide feedback to content creators via likes, comments, and shares. Marketing teams give sales teams performance stats that show how prospects engage with specific resources as they move through the buying cycle.

Over time, our AI-powered sales enablement tools will help you learn which pieces of content resonate best with customers, and how content performs down to every persona in your CRM. Salespeople can see exactly how prospects engage with content without help from marketing. Customer engagement automation not only means a lighter lift for your team, but it leads to highly-optimized customer experiences that set the tone for lasting relationships.

As marketing and sales become more content-centric, access to the right sales collateral and knowledge becomes the foundation of any successful customer engagement strategy.

Bigtincan’s Salesforce integration takes things a step further by helping organizations map content to opportunities, spot content gaps, and access smart recommendations from inside the CRM. All Bigtincan tools can be accessed from inside Salesforce, allowing salespeople to work from one central location that has everything they need for customer engagement. Both marketing and sales benefit from the integration, with access to customer insights that add more context to content performance metrics.

Integrations with Outlook and Gmail present recommended content from inside the email window, making it easier than ever to send customers relevant content without leaving their inbox to search for the right presentation or sales sheet.