Know what your prospects and customers need throughout their buying journey
With little time on their hands, today’s customers demand that every interaction with sales people be optimized and productive. For sales reps, it is critical to know exactly where prospects or customers are in their buying journey so they can take the right steps to move them through with intelligence, speed and skill.
Striking the right balance is challenging because every prospect and customer is different. Their requirements, priorities and buying timeframes vary widely. That makes it difficult for sales and marketing staff to get the timing, and the type of sales content and outreach just right.