Category: Uncategorized


Branding and Sales Enablement: What’s the Connection?

November 4, 2019

A strong brand represents a business’ values, solutions, and other features that make it stand out in a crowded marketplace. Leading companies know that brand consistency is a cross-channel effort — think Apple’s clean aesthetic. Logos, images, colors should look like “you”…

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What Design Thinking Means for Your Sales Team

October 15, 2019

The concept of design thinking has become a popular among some of the world’s most dominant corporations, including Apple, Uber, Netflix and Google. These organizations have made design thinking a core function of their business models. Though the theory was developed to…

The Top Five Reasons Why Sales Enablement and Marketing Go Hand-in-Hand

September 16, 2019

Marketers at organizations of all sizes are tasked with promoting the company, building the brand, generating awareness, and all too often adjusting and responding to the demands of the sales team (many of whom don’t understand or appreciate the value of marketing…

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How Sales Enablement Allows CMOs to Innovate

April 19, 2019

In my last two posts I focused on how Bigtincan helps CMOs better execute, drawing insights from the Gartner article, “8 Top Findings in Gartner CMO Spend Survey 2018-19.”  I’ll continue this thread for a couple more articles as we finish exploring Gartner’s insights. John MooreVP…

"content strategy"

Making Content Strategy Central to Your Sales Enablement Deployment

January 7, 2019

Implementing sales enablement focuses on achieving a measurable goal for growing your organization’s revenue. As part of an overarching content marketing strategy, the content you create and deliver is a major influence on attaining that revenue goal (even if your prospects don’t…

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Bigtincan Admins – Don’t Miss our Fall Release Preview Webinars

November 26, 2018

Bigtincan admins – it’s the most wonderful time of the year: the Bigtincan Fall Release! We have some very exciting changes and improvements to the platform to announce that will go live on November 30th, 2018. Stephanie Schalow

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Make Your Sales Content Count Part 2: The Key to Determining Sales Content ROI

November 5, 2018

by Brandon Vasciannie In Part 1 of “Make Your Sales Content Count,” we looked at why the majority of sales content goes unused. The good news is that it’s not too late to turn around your company’s sales content strategy. How? Implementing a…

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The Modern Way to Boost CRM Adoption

November 2, 2018

by Chris Williams Imagine all the good stuff happening in the field across your sales organization – the countless text messages, emails, phone calls, sales meetings, lunches, happy hours, many of which are happening outside the purview of sales management, operations, and…

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7 Quick Tips for Successful Sales Enablement

November 1, 2018

by Stephanie Schalow  Sales Enablement can be a huge beast to tackle, but its importance can’t be understated. Aberdeen tells us that companies with best-in-class Sales Enablement strategies achieve 84% quota attainment by reps. Sales Enablement can also help establish Marketing ROI,…

Apple Event NYC

Apple Launches New Hardware – What it Means for Business

October 31, 2018

by David Keane It’s the end of October and Apple has announced a new MacBook Air, Mac Mini, and most notably, a new iPad Pro. The iPad Pro (shipping Nov 7th) features an all glass edge to edge display, FaceID, and most…